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            Learn About Health Engagement

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            Learn About Health Engagement

            The Health Engagement app offers pre-built solutions that help you educate, engage, and empower members and patients. With Patient and Member Outreach, your healthcare marketing team proactively engages with members and patients by managing multichannel outreach campaigns. By leveraging Agentforce for Patient and Member Self-Service, members can complete self-service tasks and become more involved in their health journey.

            Required Editions

            Available in: Lightning Experience
            Available in: Enterprise and Unlimited Editions with Health Cloud, Agentforce for Health Cloud, and Data Cloud add-on licenses

            Health Engagement integrates with Data 360 to give healthcare marketers a complete view of a member's profile. To learn more, see Data 360 for Health Cloud.

            As a unified platform for improving member engagement, Health Engagement has two main drivers - Patient and Member Outreach, and Patient and Member Self-Service.

            Patient and Member Outreach

            Marketing teams use the pre-built Patient and Member Outreach tools to create and manage multichannel campaigns. These tools are ready-to-use and are designed for healthcare use cases such as care gap closure campaign. Health Engagement supports clear, accessible, and actionable outreach with its pre-built engagement journeys.

            Patient and Member Self-Service

            Patients and members can use Agentforce on portals to compelte self-service tasks on their own, thereby reducing contact center overhead. Members can ask Agentforce to get their health history, check the coverage details offered by their health plans, search for in-network providers, check if these providers take new appointments, and more.

             
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