Patient and Member Outreach

For example, the care gap closure outbound engagement template automatically engages members with one or more open care gaps through personalized emails and SMS reminders. This template is powered by these pre-built components:

• Care Gap Closure Identity Resolution that creates a unified profile of the member based on the member 360 data.
• Care Gap Closure Segment that segments records from the Unified Individual HECG DMO with an open care gap status and a care gap target resolution date that’s within 14 days from the current date.
• Care Gap Data Graph that joins data from the Unified Individual HECG DMO and other related DMOs to get details to include in the outreach emails for care gap closure.
• Unify Health Risk Details batch data transform that joins Health Risk Evaluation, Health Risk Evaluation Detail, and Health Risk Evaluation Outcome to create Unified Health Risk Details.
• Health Engagement: Close Care Gaps flow that creates care gap closure outreach and follow-up tasks for unified individuals based on risk scores and outreach engagement.
• Email and SMS templates that are personalized for each member using the data graph merge fields.

Now, let's set up Patient and Member Outreach so that your marketing team can start usingthe engagement tools.

• Enable Person Accounts and Assign Permissions for Patient and Member Outreach
  To help your marketing teams create and manage outreach campaigns for patients and members, enable person accounts and assign the required permissions to the marketing admin and marketing manager.
• Enable Care Gaps for Patient and Member Outreach
  Enable Care Gaps and provide the required permission for marketing teams to access the tasks that a patient or member has to complete to close open care gaps.
• Configure Marketing Cloud for Patient and Member Outreach
  Deploy the required Marketing Cloud data kits and configure the engagement channels to streamline member and patient outreach.
• Set Up Data 360 for Patient and Member Outreach
  Deploy the data kits required to set up Health Engagement patient and member outreach. Then, review the identity resolution, data graphs, and segments.