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Institution Doctor Accounts
Recording interactions with healthcare professionals (HCPs) at the specific healthcare organization (HCO) level is a best practice followed in countries like Japan. The Institution Doctor (Ins Doc) Accounts feature helps you do just that. When you set up the feature, Salesforce creates Ins Doc accounts that represent the specific relationship of an HCP practicing at a particular institution. Reps can capture all activities, including visits, inquiries, and insights, within the Ins Doc account context.

