Nurture long-term partnerships, anticipate customer concerns, and identify growth
opportunities. Use an account plan to strategize effectively and stay on top of business targets
and objectives. Expand an account plan by adding products, related plans, and strategic
analysis.
Required Editions
Available in: Lightning Experience
Available in: Enterprise and Unlimited Editions with Life
Sciences Cloud, Life Sciences Cloud for Customer Engagement Add-on license, and the
Life Sciences Customer Engagement managed package.
User Permissions Needed
To create an account plans:
Life Sciences Key Account Management permission set
From the App Launcher, find and select Account Plans.
Click New, and enter a name for the plan.
Select the account that you want to create the account plan for.
Enter the plan’s start and end date.
Save your changes.
Associate an Account Plan with a Product
Gain market insights for a specific product by associating it with an account
plan.
From the App Launcher, find and select the Account Plan record that you want to add the
product to.
On the Related tab, under Account Plan Product, click New.
Select a sellable product item or non-sellable Life Sciences marketable product.
Save your changes.
Associate an Account Plan with Another Plan
To manage a large account, you can create multiple account plans or use a primary
account plan with several account plans related to it. To have all the account information in one
place, associate the account plans with your primary account plan.
From the App Launcher, find and select the Account Plan record that you want to add a
related plan to.
On the Related tab, under Account Plan Relationships, click
New.
Select the account plan that you want to associate with the primary plan.
Save your changes.
Add an Analysis Component to an Account Plan
Create a more robust account plan by adding competitive and situational analysis of
your account’s position in the market. Identify your account’s advantages, disadvantages, growth
opportunities, and obstacles, and gather information about the socioeconomic, legal, and
political factors that can affect your account’s performance.
From the App Launcher, find and select the Account Plan record that you want to add the
analysis to.
On the Related tab, under Account Plan Related Object Analysis, click
New.
Select a sellable product item or non-sellable Life Sciences marketable product.
Add the details of the analysis.
Save your changes.
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