Capture and structure your observations from field interactions with HCPs and HCOs in
the Life Sciences Cloud mobile app to identify opportunities and risks promptly. Organize your
field observations within Medical Insights by linking them to accounts, products, and structured
tags. Use this structured feed to effectively identify trends, competitive signals, and
sentiment shifts that can guide your strategy.
Required Editions
Available in: Lightning Experience
Available in: Enterprise and Unlimited Editions with Life Sciences
Cloud and the Life Sciences Cloud for Customer Engagement Add-On license
View Insights
View and interact with existing insights shared by other
colleagues in the same role to stay informed. Find relevant insights quickly using the
search bar by name or keyword. Filter and sort insights using tags to focus on what's most
relevant to your context. Identify opportunities and potential risks within recent
observations using Insights.
Note : When you select child tags while filtering insights,
the parent tags are automatically selected. However, selecting a parent tag doesn’t
automatically select its child tags.
Maximize the strategic value of captured
insights by keeping them up to date, validating their importance, and making them accessible
across related records for engagement planning:
Upvote an insight using the icon to indicate that it’s important and relevant.
Link insights to account and visit records to make the consolidated intelligence
available on the relevant records where engagement planning occurs.
Open an insight to view details, such as source type, related accounts, related
products, and upvote activity.
Edit or delete insights that you created if details change or are no longer
relevant.
Capture Insights
Create a new insight from key touch points during HCP and HCO interactions including the
dedicated Insights tab, app’s Home page, Accounts or Visits record page. Enrich your
insights by associating it with specific products, accounts, and hierarchical tags, while
supplementing details such as name, source type, and visit aids deeper analysis.
Note : To create insights from the visit page, make sure you add the account in the visit
information.
Note If you capture insights from an account, the account in the insight record is auto
populated. If you capture insights from a visit page, the visit in the insight record is
auto populated.
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