Next Best Customer

With the Next Best Customer scores, your field reps can identify the highest priority accounts for their next engagement. Next Best Customer leverages user-configured data, such as engagement history and territory alignment, to rank the accounts that are most likely to respond, so your reps can maximize the impact of each interaction.

Show your users a prioritized set of accounts in the Next Best Customer component on the Life Sciences Cloud for Customer Engagement home page. Users can also easily see the recommended accounts by filtering with Next Best Customer in the Account list view and on the Calendar tab.

• Set Up Next Best Customer
  To help your sales reps understand and work with the top accounts in their territory, set up the Next Best Customer component, quick actions, and scores.
• Account Scores and Rationales for Next Best Customer
  Use the Score Explainability Information field on Territory Account Score records to define how rationales appear in the Next Best Customer component. The Score Explainability Information field stores a JSON containing the store explainability details for a Next Best Customer (NBC) score. The JSON structure allows you to show multiple reasons per category and optionally include a Salesforce chart for a visual representation of the data.