Next Best Message

Available in: Lightning Experience

Available in: Enterprise and Unlimited Editions with Life Sciences Cloud, Life Sciences Cloud for Customer Engagement Add-on license, and the Life Sciences Customer Engagement managed package.

Configure Next Best Message data by using your own predictive model and loading the data into the Territory Account Product Message Score object.

Alternatively, you can create the records manually.

• Create a Territory Account Product Message Score record. Enter an Account, Product Guidance, Territory, Total Score, and Rank.
• For rationale, enter the Score Explainability Information in this format: {"metric": value}. Integer and String are the only accepted values. Here’s an example of Score Explainability Information in the correct format:

  {"Message Priority": "Top for this quarter",
                "HCP Interest Level": "High interest shown",
                "Recent Reaction": "Asked for clinical data",
                "Messages sent this month": 4,
                "Last Discussed": "Discussed on 08/10"}.

To make sure that users can see the recommended product messages in their territories, grant access to Territory Account Product Message Score records in one of these ways.

• Share Territory Account Product Message Score records with users manually.
• Create owner-based sharing rules for Territory Account Product Message Score. To specify which users' records are shared and the users who get access to the data, select Territories.