Add the attributes that help uniquely identify the various variants of the same ad
product. For example, a pre-roll video can have an attribute that distinguishes pre-roll videos
that can be skipped. Another attribute for skyscrapers can indicate whether the skyscraper can be
collapsed by viewers. Attributes also help decide the price of ad products in media
plans.
Required Editions
Available in: Lightning Experience
Available in: Enterprise, Performance, and Unlimited editions with Media Cloud -
Advanced
User Permissions Needed
To create attributes:
Product Catalog Management Designer permission set
Before you create attributes for your company's ad products and services, ensure that you
have created logical groupings for the attributes. Attribute categories that you create help
media planners and sales reps easily find and edit attributes of ad placements in media
plans.
Create product attributes.
For video or audio based ads, a commonly used attribute is to indicate whether the ad
can be skipped by the customer.
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