Create a Named Credential for External Callouts in Advertising Sales Management

Named credentials enable system integrators to store the credentials of the external systems to which callouts are made. In case of publishers, system integrators must create a named credential for the external ad server instance or the middleware that connects Salesforce and the external ad server instance. For example, if media planners check ad placement availability and sales reps send ad campaign orders to the publisher’s external ad server instance, the system integrator must create a named credential for the external ad server.