About Linear Media Planning

Linear media planning extends the existing media planning capabilities in Advertisement Sales Management to support media plans for television, radio, and converged media (digital and television). Media Planners in the publishing companies can manage linear inventory, pricing, and scheduling alongside digital placements within a unified interface.

• Capabilities of Linear Media Planning
  Explore the capabilities of linear media management and discover how different persona can benefit from this feature. The system offers tools for managing complex TV and radio pricing structures and handle scheduling through a spot calendar. These features are useful for media planners, buyers, and sellers who make informed decisions based on accurate and up-to-date information.
• Spot Calendars for Linear Media Products
  The spot calendar is a specialized tool for media planners to visualize and define the distribution of advertising spots for linear media products across a campaign's timeline. It serves as the source of truth for spot counts in a linear media plan.