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Familiarize yourself with how sales reps and media planners can extract information for request for proposals (RFPs) and create advertisement campaigns in Salesforce. Advertisement campaigns are represented as opportunities and ad opportunities in Salesforce.
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, and Unlimited editions with Media Cloud - Growth or Media Cloud - Advanced |
| Business Scenario | Example | Action |
|---|---|---|
| Sales reps want to create advertisement campaigns based on the information received from RFPs. | The sales reps at Gotham Media create an advertisement campaign as soon as they receive an RFP from advertisers or agencies. | Create Opportunity records to enter primary campaign details such as:
|
Create Ad Opportunity records to enter advertisement campaign specific details such as:
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