You are here:
Delivery Tab of Line Item Configuration Panel
On the Delivery tab, media planners can configure the various details about how ad placements are served on the media properties of the publisher. The Delivery tab isn't applicable for ad placement bundles' root products and services.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, and Unlimited editions with Media Cloud - Advanced |
Hiatus Periods
Media planners can add hiatus periods during which the ad placement won't be served to the target audience of the ad placement. Media planners must ensure that the hiatus periods fall within the start and end dates of the ad placement.
For an advertisement campaign that supposed to run during the Thanksgiving holidays, the media planner at Gotham Media has added hiatus periods when the target audience doesn't engage with Gotham Media's media properties.
Goals
Based on various factors such as past ad placement performance, campaign objectives, and campaign timing, media planners can enter the goal of the ad placement. The type of goal that the media planner can set vary based on the configuration of the line item. Some of the line item configurations that decide the goal type include: the product classification used to created the ad placement, the sponsorship type of the ad placement, and the pricing model of the ad placement. Based on the configuration of the ad placement, media planners can either set the goal as either a percentage or number of clicks, or a percentage or number of impressions.
To learn about how the ad placement configurations decide what type of goal media planners can set of ad placement, see Enable Media Planners and Sales Reps to Decide Ad Placement Goals. If media planners aren't able to set the goal of an ad placement, then they must ask the admin to configure the flow that displays the goal unit and goal unit type on the Goals section.
A media planner at Gotham Media can set the goal unit as 10,000 impressions when the ad placement's product classification is Display, sponsorship type is Standard, and pricing model is CPM.
Frequency
Media planners can decide the frequency at which impressions are delivered to the target audience of ad placements. As part of the frequency configuration, media planners can select the speed at which impressions are delivered to the target audience.
- Frontloaded: Indicates that a major percentage of the impressions are delivered at the beginning of the campaign and the impression delivery percentage reduces over time.
- Evenly: Indicates that impressions are delivered evenly throughout the length of the campaign.
- As fast as possible: Indicates that impressions are delivered as soon as possible
The delivery frequency can be set for either the complete target audience of the ad placement or for each person in the target audience. Media planners have the ability to set different levels of delivery frequency limits across hours, days, weeks, and months. If both hourly and daily limits are set, impressions are delivered up to the hourly limit, and then delivery stops for the day when the daily limit is reached.
If the delivery frequency is 500 for a two week period for each viewer, then it means that impression delivery is limited to 500 impressions for each in the target audience over a two week period.
A media planner at Gotham Media wants to add two types of delivery frequency limits for each viewer, one is hourly and another is daily. Here's how the media planner has configured the delivery frequency for the ad placement:
- Add limit for each viewer: Selected
- Frequency 1:
- Impressions: 5
- Period: 1
- Period Type: Hours
- Frequency 2:
- Impressions: 50
- Period: 1
- Period Type: Days
Delivery Schedule
Media planners can configure granular time slots during which impressions are served for ad placements on the publisher's media properties. Media planners can select whether the delivery time slot are based on the Salesforce instance's time zone or the time zone of the media planner who is configuring the delivery setting. Media planners can select time slots as small as 15 minute windows and can select the days of the week that the slots are for.
A media planner at Gotham Media wants to split the delivery schedule for weekdays and weekends. For weekdays, the media planner has selected a three hour window. For weekends, the media planner has selected a eight hour window.
