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Line Item Tab of Line Item Configuration Panel
On the Line Item tab, media planners can configure primary details and price of ad placements and services. The options that are available on the tab for pricing vary based on whether the line item is an ad placement or a service.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, and Unlimited editions with Media Cloud - Advanced |
Line Item Tab View for Ad Placements
The Line Item tab is applicable for simple ad placements that aren't part of a bundle, simple ad placements that are part of a bundle, and ad placement bundles. Media planners can configure the primary information and the pricing details of simple ad placements and ad placement bundles.
| Callout | Description |
|---|---|
| 1 | The Enter Budget to Calculate Units toggle enables media planners to choose whether they want to enter a budget and then let the budget, the pricing model, the pricing model-based unit of measure, and offer price decide the number of units of the ad placement to quote. Or whether to enter the impression count and then let the impression count, the pricing model, the pricing model-based unit measure, and the offer price decide the budget of the ad placement in the quote. |
| 2 | The Details section enables media planners to decide the duration for which the ad placement is proposed to be served on the publisher's media properties. This section also displays information retrieved from the publisher's external ad server instance such as available units and total units. |
| 3 | The Price section enables media planners to:
If a media planner enters a revised price, then the base rate of the ad placement from the company's price book is no longer considered and the price of the ad placement is calculated based on the revised price. If media planners turn on Enter Budget to Calculate Units, then media planners can enter a budget. When turned off, media planners can enter the unit count. |
Line Item Tab View for Services
For services such as production changes or creative design charges, media planners can update the pricing, discounts, and units. The option for a pricing model isn't available because the price for services aren't typically governed by a pricing model.
Possible Customizations of the Line Item Details Tab
The admin can customize the fields that are available on the Line Item Details tab and the behavior of the fields on the tab based on the requirements of media planners. Also, admins can configure processes that run before or after media planners save their line item tab configurations.
For example, if the admin can configured the reference decision tables to drive the behavior of the Line Item Details tab, then the media planners can't view pricing related fields such as Revised Price, Discount Amount, and Discount Percentage. To learn about the customization options available, see Customizations in Advertising Sales Management.
