Manage Advertiser and Agency Relationships in Advertising Sales Management

Advertising Sales Management makes it easy for publishers to manage information about the advertisers and agencies they work with. Sales reps can map the relationships between agencies and the advertisers they work with. Sales reps can also list the contacts of the advertisers and agencies they engage with.

• How Advertiser and Agency Information is Represented in Advertising Sales Management
  Familiarize yourself with how your company's clients such as advertisers and agencies are represented in Advertising Sales Management. Understand how to relate agencies and advertisers, manage points of contact for advertisers and agencies, and map ad servers to advertisers and agencies.
• Add Advertisers and Agencies in Advertising Sales Management
  Members of the sales team can add information about the advertisers and the agencies that the publisher services and relate agencies to the advertisers that they work on behalf of.
• Add Contacts of Advertisers and Agencies in Advertising Sales Management
  A publisher's sales reps and media planners usually engage with different individuals from the advertisers and agencies such as media buyers, marketing managers, and creative designers. The sales team can add contact information about the different individuals from the advertisers and agencies that they work with.
• Relate Ad Servers to Advertisers, Agencies, and Contacts in Advertising Sales Management
  Publishers often serve advertisements on their media properties for advertisers and agencies from specific external ad server instances. Individuals from the advertisers and agencies are also provided access to the ad server instance that serves their ads. The sales team can map the accounts of advertisers and agencies to the ad server instances that server their ads. The sales team can also map the contacts of the individuals from the advertisers and agencies to the ad server instance they have access to.