Media Planning for Out-of-Home Media Products

Map-Based Inventory Discovery

Planners find OOH inventory through an interactive map view instead of looking up inventory codes in a spreadsheet. On the map, planners see available billboards, transit shelters, and street furniture near an advertiser's points of interest—and search by location, not code.

A planner inspects each placement's precise details and location on the map before adding it to a quote. The map view helps planners match inventory to an advertiser's target audience. For example, a sports campaign gets ads near a stadium, and a drive-time message gets ads along a commuter route. Because discovery occurs in the quote-to-order flow, placements that a planner selects in the map are added directly to the quote without manual reentry.

Target the Right Out-of-Home Locations

Planners can filter out-of-home (OOH) inventory by product, location, location group, and distance from a selected location. They can use advanced filters to refine the results, switch between map and list views, and select locations to add to the media plan. This targeted approach helps planners identify high-impact locations that align with the advertiser's campaign goals.

Inventory Availability Management

Planners use the Advertising Inventory Calendar to track booked and available inventory. This visibility helps teams avoid overselling the same physical space.

Unified Pricing and Selling

In a single quote, planners price and sell digital and physical media together. A planner prices all line items together in one quote, applying discounts across the combined package.

This unified approach means that an advertiser buys one cross-channel package instead of separate bundles stitched together by hand. To extend a physical campaign into retail environments, planners add in-store placements to the same quote. See Media Planning for In-Store Media Products.