Sponsored products connect in-store ad placements with the retail products being
advertised. Planners can discover and add eligible products to in-store line items. Admins
control which catalogs and products are available for selection.
Required Editions
Available in: Lightning Experience in Enterprise, Performance, and
Unlimited Editions with Media Cloud — Advanced.
Create Sponsored Products Create sponsored products and organize them in a catalog and category so that planners can add them to in-store ad placements.
Limit Catalogs in the Discover Promoted SKUs Flow By default, the Discover Promoted SKUs flow shows all catalogs. Update the flow to control which product catalogs planners can use to add promoted products to a media plan.
Change the Product Qualification Logic By default, the Discover Promoted SKUs flow uses the qualification procedure specified in Product Discovery Settings in Setup. To apply a different qualification criteria for the sponsored products, create a qualification procedure and specify its name in the flow.
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