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Advertising Sales Management Self-Care Data Model
Advertising Sales Management Self-Care uses some extensions to the Salesforce Industries Communications, Media, and Energy data model, along with some new objects, which have been introduced to the existing data model.
This is an Advertising Sales Management on Managed Package feature. For Advertising Sales
Management on Salesforce Platform, see Advertising
Sales Management on Salesforce Platform.
Here's a list of key objects with selected fields that have been extended and are used in Advertising Sales Management Self-Care.
Objects |
Record Types |
Description |
|---|---|---|
Account |
Advertiser Account |
Advertiser Account is an account for an entity who buys advertising deals directly from a publisher. |
Agency Account |
Agency Account is an account for an entity who buys advertising deals on behalf of an advertiser. |
|
Brand Account |
Brand Account is an account for an entity, which is used to identify the agency in the market. |
|
Opportunity |
Media Campaign |
Media Campaign is a collection of advertisements sharing a message or theme, with different media placements. |
Budget Amount |
Budget Amount is a field to capture the budget amount of the advertiser, agency, or brand for the particular media campaign. |
|
Quote |
Media Plan |
Media Plan is a plan outlining selected media outlets, such as print, digital, and so on, in which to place paid advertisements. |
Media Plan Budget |
Media Plan Budget is a field to capture the budget amount of the advertiser, agency, or brand for the particular media plan. |
|
Order |
Insertion Order |
Insertion Order is a document depicting the agreement between the publisher and advertiser to run a campaign. |
Here's a list of key objects with selected fields that have been introduced and are used in Advertising Sales Management Self-Care.
Object |
Record Types |
Description |
|---|---|---|
Ad Server (AdServer) |
Ad Server Application Name (AdServerApplicationName) |
AdServer stores and delivers advertising content onto various platforms. It is used to identify with which ad server the placement is associated. |
Ad Server Network Id (AdServerNetworkIdentifier) |
||
Allowed Ad Priority Types (AllowedAdPriorityTypes) |
||
Named Credential Reference (NamedCredentialReference) |
||
Ad Server Account (AdServerAccount) |
Ad Server (AdServerId) |
Account Ad Server captures the mapping of an Account with an Ad Server. When you create an Advertiser account, you must map the account to one or more Ad Servers. |
Advertiser (AdvertiserId |
||
Ad Server Advertiser Identifier (AdServerAdvertiserIdentifier) |
||
Ad Server User (AdServerUser) |
Ad Server (AdServer) |
User Ad Server captures the mapping of a user with an Ad Server. The user (for example, a media planner or AdOps) needs to have an account in the Ad Server. |
User (User) |
||
Ad Server User Identifier (AdServerUserIdentifier) |
||
Media Channel (MediaChannel) |
Available Languages (AvailableLanguages) |
Media Property defines a web page, a TV program, or a publication. A Media Property may contain one or more Ad Spaces, into which Ad Servers can place or serve up Ad Creatives. |
Created By (CreatedById) |
||
Last Modified By (LastModifiedById) |
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Media Type (MediaType) |
||
Name (Name) |
||
Owner Name (OwnerId) |
||
Pricing Category (PricingCategory) |
||
Publication Frequency (PublicationFrequency) |
||
Publisher (PublisherId) |
||
Publisher Primary Contact (PublisherPrimaryContactId) |
||
Ad Space Specification (AdSpaceSpecification) |
Active (IsActive) |
Ad Space Specification defines a specific place or a group of places where an Ad Creative may be served. In other words, whether it is a single Ad Space or an Ad Space Group. |
Ad Server (AdServerId) |
||
Ad Space Type (AdSpaceType) |
||
AdServer AdSpace Identifier (AdServerAdSpaceIdentifier) |
||
Media Property (MediaPropertyId) |
||
Record Type (RecordTypeId) |
||
Ad Space Group Member (AdSpaceGroupMember) |
Ad Space Group (AdSpaceGroupId) |
AdSpace Group Member defines the association of an Ad Space Specification record with an Ad Space Group record. It provides information about which Ad Spaces are part of a given Ad Space Group. |
Ad Space Group Member (AdSpaceGroupMemberId) |
||
Ad Creative Size Type (AdCreativeSizeType) |
Height (Height) |
Ad Creative SizeType defines the size of the Ad Creative. For example, 400x450. |
Media Type (MediaType) |
||
Run Time (RunTime) |
||
Unit of Measure (UnitOfMeasure) |
||
Width (Width) |
||
Ad Space Creative Size Type (AdSpaceCreativeSizeType) |
Ad SpaceCreative SizeType (AdCreativeSizeType) |
Ad Space Creative SizeType captures the possible SizeTypes that can be assigned to an Ad Space. |
Ad Space Specification (AdSpaceSpecification) |
||
Ad Quote Line (AdQuoteLine) |
Ad Bleed (IsAdBleedEnabled) |
Media Plan Placement is an extension to the Quote Line Item. The Media Plan Placement is a combination of a Quote Line Item and Ad Space Specification. |
Ad Bleed Amount (AdBleedAmount) |
||
Ad Bleed Amount Unit of Measure (AdBleedAmountUom) |
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Ad Creative SizeTypes (AdCreativeSizeTypes) |
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Ad Creative URL (AdCreativeURL) |
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AdPlacement Priority Type (AdPlacementPriorityType) |
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Ad Quote (AdQuoteId) |
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Ad Requested End Date (AdRequestedEndDate) |
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Ad Requested Start Date (AdRequestedStartDate) |
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Ad Server (AdSpaceSpecificationAdServer) |
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Ad Space Specification (AdSpaceSpecificationId) |
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Ad Space Type (AdSpaceSpecificationType) |
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Ad Time Per Episode (AdTimePerEpisode) |
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Bonus Ad Time (BonusAdTime) |
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Cost Per Rating Point (CostPerRatingPoint) |
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Created By (CreatedById) |
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Customer Day Part 1 (CustomerDayPart) |
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Gross Rating Point (GrossRatingPoint) |
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Implied Rate (ImpliedRate) |
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Implied Total (ImpliedTotal) |
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Last Modified By (LastModifiedById) |
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Maximum Frequency (MaximumFrequency) |
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Maximum Frequency Interval (MaximumFrequencyInterval) |
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Maximum User Frequency (MaximumUserFrequency) |
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Maximum User Frequency Interval (MaximumUserFrequencyInterval) |
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Media Channel (AdSpaceSpecificationMediaChannel) |
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Media Type (MediaType) |
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One Time Charge (QuoteLineItemOneTimeCharge__c) |
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One Time Total (QuoteLineItemOneTimeTotal__c) |
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Paid Ad Time (PaidAdTime) |
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Percentage Ad Time (PercentageAdTime) |
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Placement Name (Name) |
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Product Code (QuoteLineItemProductCode) |
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Quantity (QuoteLineItemQuantity) |
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Quote Line Item (QuoteLineItemId) |
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Sponsorship Type (SponsorshipType) |
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Targeting Parameters (TargetingParameters) |
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Total Ad Time (TotalAdTime) |
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User Engagement Goal Type (UserEngagementGoalType) |
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User Engagement Goal Unit (UserEngagementGoalUnit) |
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User Engagement Goal Unit Type (UserEngagementGoalUnitType) |
||
Ad Order Item (AdOrderItem) |
Ad Bleed (IsAdBleedEnabled) |
Order Ad Placement is an extension to the Order Line Item. The Order Ad Placement is a combination of an Order Line Item and Ad Space Specification. |
Ad Bleed Amount (AdBleedAmount) |
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Ad Bleed Amount Unit of Measure (AdBleedAmountUom) |
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Ad Creative Size Types (AdCreativeSizeTypes) |
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Ad Creative URL (AdCreativeUrl) |
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Ad Placement Priority Type (AdPlacementPriorityType) |
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Ad Requested End Date (AdRequestedEndDate) |
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Ad Requested Start Date (AdRequestedStartDate) |
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Ad Server Order Identifier (AdServerOrderIdentifier) |
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Ad Server Order Line Identifier (AdServerOrderLineIdentifier) |
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Ad Space Specification (dSpaceSpecificationId) |
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Ad Time Per Episode (AdTimePerEpisode) |
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Bonus Ad Time (BonusAdTime) |
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Cost Per Rating Point (CostPerRatingPoint) |
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Created By (CreatedById) |
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Customer Day Part 1 (CustomerDayPart1) |
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Gross Rating Point (GrossRatingPoint) |
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Implied Rate (ImpliedRate) |
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Implied Total (ImpliedTotal) |
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Last Modified By (LastModifiedById) |
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Maximum Frequency (MaximumFrequency) |
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Maximum Frequency Interval (MaximumFrequencyInterval) |
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Maximum User Frequency (MaximumUserFrequency) |
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Maximum User Frequency Interval (MaximumUserFrequencyInterval) |
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Media Type (MediaType) |
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Order (OrderId) |
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Order Product (OrderItemId) |
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Paid Ad Time (PaidAdTime) |
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Placement Name (Name) |
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Quote Line Item (QuoteLineItemId) |
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Sponsorship Type (SponsorshipType) |
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Targeting Parameters (TargetingParameters) |
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Total Ad Time (TotalAdTime) |
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User Engagement Goal Unit (UserEngagementGoalUnit) |
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User Engagement Goal Unit Type (UserEngagementGoalUnitType) |

