Cart Management and Order Fulfillment for Consumer Sales in Subscriber Lifecycle Management

In a typical business-to-consumer experience, the user journey centers on a basket or cart. Customers typically:

• Browse products
• Compare products
• Add products to a cart
• Modify or update a cart
• Proceed to subscribe or purchase

• Set Up Cart Management and Order Fulfillment for Consumer Sales in Subscriber Lifecycle Management
  Consumer Sales in Subscriber Lifecycle Management provides APIs to manage your business-to-consumer (B2C) sales journey. By deploying the API-first Cart-to-Asset experience, you enable a seamless digital journey for anonymous shoppers. An anonymous shopper with an integration user profile can easily find, configure, and purchase products. This task involves using a suite of Connect REST APIs, persistent cart functionality, and standard Salesforce objects to create a consistent, high-volume customer management experience that boosts acquisition and streamlines industry-specific sales workflows.
• Set Up and Design Promotions in Subscriber Lifecycle Management
  Optimize revenue in consumer sales to set up automated, behavior-based promotions, such as discounts. To drive conversions, tailor these offers for specific products or bundles across email, SMS, and push notifications, and define clear schedules and qualification rules.
• Manage Anonymous Consumer Journeys by Using Consumer Sales Business APIs
  To offer a seamless and consistent customer management experience for business-to-consumer (B2C) engagements, integrate Consumer Sales with Subscriber Lifecycle Management. This integration helps for effective management of cart-based journeys for residential and small business unauthenticated end users that have an integration user profile.