WideOrbit WO Traffic Integration

Ad publishers can streamline the process of managing advertiser and agency accounts for local television and radio stations in Salesforce Media Cloud and WideOrbit WO Traffic by using a prebuilt MuleSoft Direct app or business APIs.

The integration enables publishers to:

• Send information about advertiser and agency accounts, such as ad server account, from Media Cloud to WO Traffic.
• Send information about advertisers and agencies, such as company information, ad server users, and addresses from WO Traffic to Media Cloud.

With the integration, publishers can manage their advertiser and agency data in Salesforce and manage their complete sales lifecycle in WO Traffic.

Example Global Media is an ad publisher that manages their advertiser data in Salesforce and manages their local television ad inventory on WO Traffic. Acme is a new advertiser that Global Media is engaging with for the first time. With the WO Traffic integration, the sales team of Global Media can send information about Acme from Salesforce to WO Traffic after the account is vetted by the sales team and approved by the sales manager. During the sales cycle, the assigned sales rep at Global Media captures more granular information about Acme, such as rating and billing address, in WO Traffic. After the sales cycle closes, the enriched information about Acme is synced from WO Traffic to Salesforce.

• Set Up WideOrbit WO Traffic Integration
  Before your sales team can sync advertiser and agency data between Salesforce and WO Traffic by using MuleSoft Direct, admins must complete a set of prerequisites.
• Manage Advertiser and Agency Information for WideOrbit WO Traffic Integration
  Before sales reps use the WideOrbit WO Traffic integration to send account information to WO Traffic, make sure the records related to advertisers and agencies are available in Salesforce.
• Automated Processes to Send Account Information to WideOrbit WO Traffic
  Admins can set up automated processes that enable sales reps to easily send account information to the company's WideOrbit WO Traffic instance.
• Automated Processes to Receive Account Information from WideOrbit WO Traffic
  Admins can set up automated processes that enable sales reps to easily receive account information from the company's WideOrbit WO Traffic instance.
• Considerations for Integrating with WideOrbit WO Traffic
  Review these considerations before you integrate your WideOrbit WO Traffic instance with your Salesforce instance.