Ways to Integrate Media Cloud with WideOrbit WO Traffic

Salesforce provides two ways in which publishers can connect their Salesforce instance with their WideOrbit WO Traffic instance. If your company has an instance of MuleSoft, you can connect Media Cloud with WO Traffic by using the prebuilt Media External Account WideOrbit Integrations API MuleSoft app. Or, use business APIs to send data from Salesforce to WO Traffic and receive data from WO Traffic.

• MuleSoft Direct App to Integrate Media Cloud with WideOrbit WO Traffic
  Publishers can seamlessly sync of their advertiser and agency data from Salesforce to their WideOrbit WO Traffic instance and vice versa by using the Mulesoft app with prebuilt transformations.
• Business APIs to Integrate Media Cloud with WideOrbit WO Traffic
  System integrators can use two standard business APIs to sync an account and its related data from Salesforce to WideOrbit WO Traffic and vice versa. They can integrate the APIs to sync data on-demand or at scheduled intervals.