Brand and Personalise Communication Assets

Brand and personalize your communication assets by customizing email templates and defining your brand identity, including colors, fonts, and tone. This enables you to create consistent and engaging content that resonates with your audience. By personalizing your messages, you can increase engagement.

Create and publish a brand in Marketing Cloud Next. When you create an outbound engagement, select a published brand to apply its styles, such as colors, buttons, spacing, borders, and typography, to supported content. The brands that are available depend on the content workspace associated with the template. In orgs that use business units, select a business unit before selecting a brand for a campaign-based engagement.

For more details about creating an outbound engagement, see Create an Outbound Engagement.

For more details about branding and personalizing communications, see Brand Marketing Content and Personalize Marketing Content.