How Outbound Engagement Works

Outbound engagement follows a process that enables effective communication with your target audience. The process begins with launching the engagement initiative, where you select a suitable template to serve as the foundation for your message. Next, you create a campaign that defines your target audience, ensuring your message reaches the right people. The campaign is associated with a flow and a corresponding event. You then customize the communication to tailor it to your audience's needs and preferences. After the outbound engagement setup is complete, the communication goes out automatically based on the triggering event.

Note You can’t create custom templates in outbound engagement.

For more information about target audience, see Target Audiences with Marketing Cloud Next.

For more information about campaigns, see Send a Message with a Marketing Campaign.