Create an Outbound Engagement

Outbound engagements work best when you personalize your content and schedule your campaign to distribute content at different stages.

Before you create an outbound engagement, complete the following prerequisites:

• Confirm that an outbound engagement template is available for the communication that you want to create.
• Confirm that you have access to the target Data Cloud segment.
• If you plan to apply branding, create and publish the brand in Marketing Cloud Next.
• Gather the sender email address or sender code and communication subscription that you want to use for each channel.

• Create an Outbound Engagement
  Create an outbound engagement to configure and deliver a communication to a target audience.
• Sending Outbound Engagement
  Campaigns and flows work together to organize and execute your content distribution. A campaign starts with a flow that automates content distribution and data collection. You can set an event in the flow that automatically sends the communication when the event is triggered.