Set Up Outbound Engagement

Set up capabilities that enable admins in your company to configure and run outbound engagements.

• Create Target Audience Segments in Data Cloud
  Create a communication subscription for each category of content that you send, such as discounts on products. For each subscription that you create, add marketing channels, such as email. Subscribers must give consent to receive promotional messages from each channel type.
• Set Up Marketing Cloud Next
  To effectively manage your marketing efforts, it's essential to set up a robust framework that includes creating targeted communication subscriptions, obtaining and managing audience consent, and tracking campaign performance through detailed reporting.
• Brand and Personalise Communication Assets
  Brand and personalize your communication assets by customizing email templates and defining your brand identity, including colors, fonts, and tone. This enables you to create consistent and engaging content that resonates with your audience. By personalizing your messages, you can increase engagement.