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Set Up Marketing Cloud Next
To effectively manage your marketing efforts, it's essential to set up a robust framework that includes creating targeted communication subscriptions, obtaining and managing audience consent, and tracking campaign performance through detailed reporting.
Create a Communication Subscription
Create a communication subscription for each category of content that you send, such as discounts on products. For each subscription that you create, add marketing channels, such as email. Subscribers must give consent to receive promotional messages from each channel type.
For more information about communication subscription, see Create a Communication Subscription.
Manage Target Audience Consent
To receive promotional messages through various channels, subscribers must provide their consent for each channel. Use the default marketing communication subscription to collect and track consent data, or create your own custom subscriptions.
For more information about managing consent, see Comply with Privacy Regulations.
Set Up Reporting in Marketing Cloud
To get detailed reporting insights and embedded dashboards for your campaigns, install the Marketing Performance app. Marketing Cloud Next also includes preconfigured reports and dashboards that you can customize on the Analytics page.
For more information about reporting, see Set Up Reporting.
