After you invite Einstein to a web page, Einstein analyzes the page and highlights the
people and companies of interest.
Navigate to a web page that you want to explore.
To invite from the extension menu, open the extension menu, and click
Explore the page.
To invite from the sidebar, click , and then click Explore.
Einstein explores the web page and highlights mentions of people and companies.
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Salesforce Help | Article
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, and then click Explore.