Amazon Attribution API Connector

Amazon Attribution is a platform that gives marketers insights into how their non-Amazon marketing channels across search, social, video, and display impact shopping activity and sales performance on Amazon.

Channel: Web Analytics
Data Stream Types:
- Web Analytics
Data Lag: 1 Day

Prerequisites

To connect to the Amazon DSP API, you need a valid Username and Password.

General Setup

After entering your credentials, select the relevant profile and advertisers you want to retrieve data for. You must specify at least one advertiser and up to 15 advertisers per data stream.

QA Your Data

Create the desired report in the Amazon Attribution platform for the required date range.
Next, process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
Create a Report/Table Widget/Pivot Table within Marketing Cloud Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
Compare the Measurement Totals and make sure they’re aligned.

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