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Integral Ad Science Custom API Connector
Integral Ad Science Custom (IAS Custom) is an ad verification connector that streams performance, viewability, brand safety, invalid traffic, site quality, video, and other IAS report data into Marketing Cloud Intelligence.
- Channel: Ad Verification
- Data Stream Type: Ads Verification
- Data Lagging: 1 day
Prerequisites
To connect to IAS Custom, you need valid IAS credentials and access to the IAS account and reports that you want to sync.
Details
Data is retrieved from IAS Performance reports. You can select a report type, choose available metrics, add custom dimensions, and define custom metrics.
The connector supports these Performance report types:
- Brand Safety
- Carbon Emissions
- Failure Reasons
- Invalid Traffic
- Invalid Traffic By Type
- Quality Impressions
- Risk Categories
- Site Quality
- Summary
- Video
- Video Quartiles
- Viewability
- Viewability Distribution
- Viewability Gross Net
- Viewability Gross Net Impressions
- Viewability Rendered
General Setup
After selecting your IAS credentials, select the account, report type, metrics, and initial data fetch date range.
- The selected report type determines which metrics appear in the Metrics dropdown. To include metrics from other IAS reports, enter the metric names manually in the Metrics text box.
- Dimensions: Enter dimensions separated by commas. Default dimensions can include Date, Campaigns, and Format.
- Metrics: Select metrics from the dropdown, or enter additional metric names separated by commas.
- Custom Metric: Enter the IAS custom metric ID provided for your account. Each client can use a maximum of one custom metric in custom reports. Custom metrics are defined by IAS. For example, viewability metric based on 70% of the ad surface being in view for 3 seconds.
Known Limitations
- You can process data from the last 180 days only. To process older data, contact support.
- Each client can use only one IAS custom metric. The custom metric ID must be associated with the selected IAS account or team. If the ID isn’t associated with the account, the API returns an error.
