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The Marketing Cloud Intelligence Developer Portal
The Developer Portal is an easy-to-use and centralized location for developers who want to develop tools, use cases, and examples. The Developer Portal offers these tools: Query API, Platform API, Custom Data Connectors, and Apps.
API (Application Programming Interface) is a set of definitions, communication protocols, and tools for building software. API doesn’t use a GUI (Graphic User Interface), rather allows developers to call specific functions they require via API calls. Marketing Cloud Intelligence uses platform and query APIs, and a custom connector is used to integrate between Marketing Cloud Intelligence and other third parties. An app is a web application that lives in the Marketing Cloud Intelligence Marketplace and is built using Intelligence APIs and SDKs. For more information about the Marketing Cloud Intelligence Marketplace, see Marketing Cloud Intelligence Marketplace and Tools.
Any Marketing Cloud Intelligence user can access the Developer Portal; however, your user must be API enabled in order to make successful API calls. Contact your Marketing Cloud Intelligence representative for more information. API is a programmatic interface and calls are executed from the developer’s code. It’s recommended you use a tool called Postman to explore.
- Access the Developer Portal
Access the Developer Portal to develop tools, use cases, and examples. - Developer Portal Tools
The Developer Portal offers different tools for developers to create their own apps, queries, and build tools.

