Design Promotions

With Global Promotions Management, companies can run promotions for their complete customer base. Marketing managers use the Promotion Console app to create promotions and perform their day-to-day promotion management tasks.

Watch this video to understand how you can design promotions with Global Promotions Management.

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• Promotion Console App for Promotion Management
  Global Promotions Management provides marketing managers an app to design and run promotions. The Promotion Console app is a one-stop solution for marketing managers to run promotions for the company or the company’s loyalty program.
• Things to Keep in Mind Before Creating Promotions
  Before marketing managers create promotions, they must make sure that admins complete the required setup. Marketing managers must also understand what types of promotions they can create.
• Plan Your Promotion’s Design
  Global Promotions Management provides marketing managers multiple options for key promotion configurations such as eligibility, rules, and limits. Before marketing managers create a promotion, they can finalize their requirements and map the requirements to the options on the Quick Promotion guided flow.
• Budget Management for Promotions and Campaigns
  Use Budget Management to allocate funds, estimate utilization, and track spending for promotions and campaigns. Define hierarchical structures to organize budgets based on business requirements, and track utilization across time periods for financial control and accounting.
• Quick Promotion Wizard Steps
  Each step of the Quick Promotion wizard provides marketing managers a set of options to design promotions based on their company’s marketing strategy. Review the configuration options of each step to understand how you can get the most out of the Quick Promotion wizard.
• Design Promotions Programmatically
  Use the Promotion Creation API to create, configure, and manage promotions. System integrators can seamlessly integrate the API with external systems where users such as store managers can create promotions.
• Translate Promotions
  Show promotions to in-store employees, sales representatives, and customers in their preferred language. Translate promotions in the local languages of the customers and users that the promotions are intended for.
• What Happens After Pricing Promotion Activation
  When you activate a promotion that uses the pricing promotion template, a set of records is created and associated with the promotion record. The associated records track the promotion’s eligibility criteria and limits. If a pricing promotion is associated with a Marketing Cloud Engagement business unit and you activate the promotion’s launch email, a journey is automatically created for the promotion in the business unit.