Data Cloud Segment-Based Promotion Audience Segmentation

Marketing managers can design promotions that are targeted toward specific customer groups. Customers of your company can be categorized in to customer groups by using Data Cloud segments and campaigns for pricing promotions. The segments can be a part of any Data Cloud companion org. If marketing managers want to use Data Cloud segments to decide promotion target audience, admins have to determine how to verify whether customers are part of the segments that are associated with promotions.

• Set Up Data Cloud Segment Verification for Promotions
  Specify the mechanism that APIs and automated processes use to check segment membership to identify eligible promotions. When you use APIs, such as the Eligible Promotions List API, they use the specified mechanism to identify the Data Cloud segments that the customer is a part of.
• Enable Customer Segment Verification
  After you've completed the setup that enables marketing managers to use Data Cloud segments as promotion target audience, select how the Eligible Promotions API must verify customer segments.