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Promotion Personalization Data Kits
Use prebuilt data graphs and a preconfigured recommender to deliver personalized product recommendations to your customers.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise, Unlimited, and Developer Editions with Real-Time Offer Management. Additionally, you need Data Cloud and Personalization. |
Install the Promotion Personalization Unmanaged Package
Real-Time Offer Management provides an unmanaged package named Promotion Personalization, which includes two data kits. One data kit contains two data graphs: one for unified profiles and another for product. The other data kit contains a product recommender and its related configuration. Install the package to add the data kits to your org.
Create Data Graphs from the Promotion Personalization: Unified Profile and Product Data Kit
The data kit is automatically added to your org after you install the Promotion Personalization unmanaged package. Use the data kit to create these data graphs:
- Profiles: Real-time data graph which contains mappings for unified profiles that are
required to recommend promotions.
Important Before you create the profiles real-time data graph, make sure you have the appropriate licenses to create real-time data graphs and to use related real-time processes. See Data Cloud Editions and Licenses. - Products: Contains the product mappings that are required for recommender training.
After you create the data kits, save and run them.
Deploy the Recommender from Promotion Personalization: Recommender Data Kit
Deploy the Promotion Personalization: Recommender from Data Kits in setup. To verify if the deployment was successful, check the deployment history.
Create Data Graphs and Recommender from Scratch
Create data graphs to find product recommendations for customers. See:
- Using Data Graphs With Personalization
- Data Graph Configuration for
Objective-Based Recommenders
Important Real-Time Offer Management uses the Item data graph to reference product information for recommender training. To retrieve product recommendations, create a data graph by using the related objects and fields from the Product2 DMO, instead of the objects and fields specified in the Item data graph. See Promotion Personalization Data Graphs.
You can also create a recommender based on your specific requirements. See:
- Promotion Personalization Recommender
The Promotion Personalization: Recommender data kit offers a preconfigured product recommender that includes a personalization point, an objective, and engagement signals. - Promotion Personalization Data Graphs
The Promotion Personalization: Unified Profile and Product Data Kit contains a real-time data graph which contains mappings for unified profiles required to recommend promotions and a data graph with product mappings required for recommender training.
