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Learn About Real-Time Offer Management
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            Promotion Personalization Recommender

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            Promotion Personalization Recommender

            The Promotion Personalization: Recommender data kit offers a preconfigured product recommender that includes a personalization point, an objective, and engagement signals.

            Required Editions

            Available in: Lightning Experience
            Available in: Enterprise, Unlimited, and Developer Editions with Real-Time Offer Management. Additionally, you need Data Cloud and Personalization.

            Engagement Signals

            An engagement signal is a set of data that provides information about an engagement action taken by an individual. The data kit contains these preconfigured engagement signals.

            Name Engagement DMO Functionality Engagement Signal Metric
            Product Line Sales Order Product Engagement Tracks engagement for each product line item in an order Promotional Revenue (Sum of the total line amount)
            Product Product Order Engagement Tracks engagement for each product in an order count_Product
            Product Browse Product Browse Engagement Tracks engagement for browsing activity count_ProductBrowse
            Cart Shopping Cart Engagement Tracks engagement for a customer's cart count_Cart

            Recommender and Objective

            The Product Recommendations for Promotion Personalization recommender suggests products for a unified profile based on recommender's configured settings. The recommender's objective is to maximize revenue from promotions by recommending products intended to increase checkout frequency, cart value, or both.

            The recommender includes the Recommended Products for All decision that decides whether products are recommended for all site visitors with these configurations.

            Attribute Function and Configuration
            Recommended Promotions for Products Personalization Point

            Decides the location where individuals see their product-based promotion recommendations on a site. It inclues these configurations:

            • Product Recommendation Configuration response template which includes the rules and structure for how personalization decisions are configured for products. The response template ensures that all decision responses for a given personalization point return data in the same format.
            • The Response Template applies to the Product Data Model Object and defines which fields are returned in a decision response. The Image Url is selected as one of the DMO fields, along with the primary key under the item attributes.
            • Maximum number of recommendations to return: 5
            • Personalization type: Recommendations
            • Data Graph: Profiles
            Personalizer Product Recommendations for Promotion Personalization recommender
             
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