Audience Builder for Administrators

To assign customized drill trees to business units, configure Audience Builder at the business unit level.

• Manage User Roles and Permissions for Audience Builder
  Enable users to use Audience Builder functionality by assigning roles or permissions to that user. Review the Marketing Cloud Engagement Roles for Audience Builder page to view which permissions match the assigned role.
• Load Data into Audience Builder
  Audience Builder requires professional services to load data extension information into Marketing Cloud Engagement for all activities. Contact your account executive to discuss your options.
• Manage Segment Templates
  Follow these steps to manage segment templates in Audience Builder.
• Data Load Widget
  In Marketing Cloud Engagement, you can work faster with the data load widget. Add up to 10 programs that load Audience Builder data.
• Assign a Saved Segment to a Business Unit
  You can make segments available to Marketing Cloud Engagement business units. Save a segment, and then assign it to the correct business unit.
• Dimension Drill Tree in Marketing Cloud Engagement
  In Audience Builder Setup, create and assign drill trees based on specific attributes and data packages. You can then assign drill trees to specific business units.
• User-Created Attribute Management
  Manage attributes in Marketing Cloud Engagement choose data for creating and segmenting audiences. Available data includes raw data or unique values taken from the data model created in Contact Builder. For example, you can use attributes added via this tool to create and segment audiences using stored demographic and purchasing information.