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Contact Data in Marketing Cloud Engagement
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            Audience Builder Channels

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            1. Salesforce Help
            2. Docs
            3. Engagement: Audience Builder and Contact Builder

            Audience Builder Channels

            Audience Builder can add filters to your overall population, such as by channel. When Marketing Cloud Engagement includes more than one channel-activated application, the channel selector filter appears in the Filter tab.

            Channel Name Channel Application Population Effect
            Email Email Studio
            • This option preselects all subscribers associated with Email Studio.
            • The publish action creates an audience data extension in Email Studio.
            MobileConnect MobileConnect
            • This option preselects all subscribers associated with the MobileConnect application.
            • The publish action creates a contact list in the MobileConnect application.
            MobilePush MobilePush
            • This option preselects all subscribers associated with the MobilePush application.
            • The publish action creates a contact list in the MobilePush application.
            Entire Population None
            • This option removes all selection criteria from the filter.
            • The publish action creates a non-sendable audience data extension in Email Studio.
            • The starting population includes subscribers from all channels available in Audience Builder.
            Salesforce Salesforce - Sales Cloud
            • This option creates a sendable Salesforce data extension.
            • This option only sends tracking data back to Salesforce for subscribers with Salesforce contact or lead IDs.
            • See Audience Builder Publish to Salesforce.
             
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            Salesforce Help | Article