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Contact Data in Marketing Cloud Engagement
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          Audience Builder Channels

          Audience Builder Channels

          Audience Builder can add filters to your overall population, such as by channel. When Marketing Cloud Engagement includes more than one channel-activated application, the channel selector filter appears in the Filter tab.

          Channel Name Channel Application Population Effect
          Email Email Studio
          • This option preselects all subscribers associated with Email Studio.
          • The publish action creates an audience data extension in Email Studio.
          MobileConnect MobileConnect
          • This option preselects all subscribers associated with the MobileConnect application.
          • The publish action creates a contact list in the MobileConnect application.
          MobilePush MobilePush
          • This option preselects all subscribers associated with the MobilePush application.
          • The publish action creates a contact list in the MobilePush application.
          Entire Population None
          • This option removes all selection criteria from the filter.
          • The publish action creates a non-sendable audience data extension in Email Studio.
          • The starting population includes subscribers from all channels available in Audience Builder.
          Salesforce Salesforce - Sales Cloud
          • This option creates a sendable Salesforce data extension.
          • This option only sends tracking data back to Salesforce for subscribers with Salesforce contact or lead IDs.
          • See Audience Builder Publish to Salesforce.
           
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          Salesforce Help | Article