Audience Builder Scenarios

Review these Audience Builder scenarios for examples on how to use this Marketing Cloud Engagement feature. These scenarios use sample data that doesn’t always match your own data.

• Send - Append Attributes to the Audience for Easier Email Creation
  Northern Trail Outfitters wants to use Audience Builder to personalize a message by adding the subscriber's age without writing complex AMPscript or executing a query activity to join data relational data in the system.
• Target and Suppress - Limit the Segment to a Desired Size
  Northern Trail Outfitters wants to use Audience Builder to send an offer to all recent buyers of hiking gear. They also want to suppress all contacts sent to yesterday or contacts interested in cycling. The company uses a limited number of promotional SKUs reserved for hiking buyers. And the marketers don’t want to over-send messages to contacts.