Predictive Intelligence eCommerce Dimension Package Data Model
Review the data model for the data extensions used as part of the Predictive
Intelligence eCommerce dimension package in Audience Builder.
IGO_PRODUCTS
FieldName
Description
Type and Length
Required
Primary Key
name
Name of product
text(1000)
N
N
regPrice
Regular price
float
N
N
salePrice
Sale price
float
N
N
Uuid
UUID
text(256)
Y
Y
sku
Product SKU
text(256)
Y
Y
type
product or content
text(50)
Y
Y
IGO_PRODUCTATTRIBS
FieldName
Description and Comments
Type and Length
Required
PK
AttribName
Name of attribute of name and value pair
text(1000)
N
N
AttribValue
Value of attribute name and value pair
text(1000)
N
N
sku
Product Sku
text(256)
Y
N
IGO_VIEWS
FieldName
Description and Comments
Type and Length
Required
PK
sku
sku
text(256)
N
N
user_id
User Id
text(256)
Y
Y
session_id
User Id
text(256)
N
N
Search
Search Term
text(1000)
N
N
Timestamp
Timestamp
text(datetime)
Y
Y
IGO_PURCHASES
FieldName
Description and Comments
Type and Length
Required
PK
Sku
sku
text(256)
Y
Y
Price
price
float
N
N
Quantity
Quantity
int
N
N
order_number
Order Number
text(256)
N
N
Discount
Discount
float
N
N
user_id
User ID
text(256)
Y
Y
Timestamp
Timestamp
text(datetime)
Y
Y
IGO_PROFILES
FieldName
Description & Comments
Type&Length
Required
PK
user_id
User ID
text(256)
Y
Y
subscriber_key
Subscriber Key
text(256)
N
N
Value_1
Tag 1 of top five
text(256)
N
N
Value_2
Tag 2 of top five
text(256)
N
N
Value_3
Tag 3 of top five
text(256)
N
N
Value_4
Tag 4 of top five
text(256)
N
N
Value_5
Tag 5 of top five
text(256)
N
N
Attribute_1
Attribute 1 of top five
text(256)
N
N
Attribute_2
Attribute 2 of top five
text(256)
N
N
Attribute_3
Attribute 3 of top five
text(256)
N
N
Attribute_4
Attribute 4 of top five
text(256)
N
N
Attribute_5
Attribute 5 of top five
text(256)
N
N
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