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Einstein Engagement Scoring Data Package
The Engagement Scoring data package offers preconfigured attributes that are based on predicted engagement over the next 14 days. The package can help you improve ROI on email sends and web conversions and understand the quality of your subscriber lists in Marketing Cloud Engagement. Use predicted engagement behavior to target specific customer segments.
Contact your account executive to request more information about enabling this feature in Audience Builder.
Available Dimensions
- Email Open Likelihood
- Least
- Less
- More
- Most
- Open Score - accessed via custom selection criteria
- Email Click Likelihood
- Least
- Less
- More
- Most
- Click Score - accessed via custom selection criteria
- Email Subscribe Likelihood
- Least
- Less
- More
- Most
- Subscription Retention Score - accessed via custom selection criteria
- Email Conversion Likelihood
- Least
- Less
- More
- Most
- Conversion Score - accessed via custom selection criteria
- Persona
- Loyalists
- Selective Subscribers
- Win Back or Dormant
- Window Shoppers
Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.
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