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Contact Data in Marketing Cloud Engagement
Examples

Examples

These examples apply to For Purchase or Browse Events with Product Attributes in Audience Builder.

  • Find All attribute name = "Name-Brand Shoes" and attribute color = "red"
    • Returns all subscribers who purchased shoes regardless of color and all red items regardless of name
  • Find All name = "Name-Brand Shoes" INCLUDE Color = "red"
    • Return all subs who have purchased RED Name-Brand Shoes
  • Find All Color = "red"
    • Returns anything purchase or browsed with the red attribute
  • Find All Name = "Name-Brand Shoes"
    • Returns anything purchased or browsed with the name "Name-Brand Shoes"

Product Attributes - Representative Data Sample and Use Cases

attribName attribValue SKU
name Name-Brand Shoes 1234
size 12 1234
category shoes 1234
color red 1234
name Name-Brand Shoes 1235
size 11 1235
category shoes 1235
color red 1235
color white 1235
color blue 1235
name Name-Brand Shoes 1236
size 11 1236
category shoes 1236
color red 1236
 
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