Filter an Audience

Follow these steps to filter an audience in Audience Builder.

1. Click Create Audience or select a saved audience from the list. The audience opens on the Filter tab when you create a new audience or the Summary tab when you select a saved audience.
2. Replace the Untitled Audience label with your audience name and click Done.
3. On the Filter tab, drag applicable criteria from the Attribute Library to the Define Audience Criteria canvas by completing these steps:
   1. To populate the filter with values and standard operators, such as Equals, Greater than, Less than, and Range, select an item in the Attribute Library. If you use the drill tree Attribute Library, drill down on attributes until you see applicable values.
   2. Drag your criteria or custom criteria selectors to the Filter canvas. After adding new criteria, the blue Refresh button appears. To refresh your counts, click Refresh. You can select multiple attributes. You cannot select multiple standard operators.
   3. To refresh your counts, click Refresh. Click Cancel to stop the refresh.
4. Click Save Audience.