Filter Tab

The Filter tab in Audience Builder allows you to take your total population and query it to match the subscriber data of interest. Filter an audience either for send purposes, such as sending emails to specific subscribers that match your query target. You can also filter for analytic purposes, such as examining the number of subscribers that match a given criteria.

• Filter an Audience
  Follow these steps to filter an audience in Audience Builder.
• Audience Builder Channels
  Audience Builder can add filters to your overall population, such as by channel. When Marketing Cloud Engagement includes more than one channel-activated application, the channel selector filter appears in the Filter tab.
• Modify the Label and Inclusion Logic for Criteria
  Follow these steps to modify the label and inclusion logic for criteria in Audience Builder.
• Group Audience Criteria
  Follow these steps to group audience criteria in Audience Builder.
• Change Group Operators
  In Audience Builder for Marketing Cloud Engagement, you can change the operator used on an attribute group.