MobileConnect Dimension Package for Audience Builder

If you identify subscribers with a common subscriber key, MobileConnect dimension packages support the ability to combine with any existing or future dimension packages.

Publish your audience to the MobileConnect channel and the MobileConnect app. Published audiences appear in their respective contacts list grid and also appear in the Audiences section of Email Studio.

Time values are calculated based on the Marketing Cloud Engagement server time, not on your business unit or org’s time zone. The Engagement server uses United States Central Standard Time (CST). Using CST can affect the yesterday value and other values that are related to the recency of data.

Prerequisites

Existing Audience Builder users can contact their relationship manager to acquire this dimension package. Other requirements are Audience Builder Drill Tree configuration and MobileConnect.

MobileConnect > Mobile Subscriber

• Source
  • Web opt-in (####)
  • SMS opt-in (####)
  • Import (####)
  • Manual (####)
• Locale
  • Locale 1 (####)
  • Locale 2 (####)
  • Locale 3 (####)
  • Locale 4 (####)
• Carrier
  • AT&T (####)
  • SPRINT (####)
  • Verizon (####)
  • Other carriers as applicable (####)
• Status
  • Delivered (####)
  • Undeliverable (####)
    • By Reason Code
      • Landline number (####)
      • Invalid (####)
      • Roaming (####)
      • Prepaid (####)
• Number of Days on File
  • Custom Selection Criteria:
    • Equals
    • Greater than
    • Less than
    • Range
    • In list
    • Not in list
• Last Contact Date (MO or MT)
  • Custom Selection Criteria:
    • Equals
    • Greater than
    • Less than
    • Range
    • In list
    • Not in list
• Last Contact Days (MO or MT)
  • Last 7 days (####)
  • Last 30 days (####)
  • Last 60 days (####)
  • Last 90 days (####)
  • Last 120 days (####)
  • Last 180 days (####)
  • Last month (####)
  • Last quarter (####)
  • Last week (####)
  • Last year (####)
  • None yet (####)
  • This month (####)
  • This quarter (####)
  • This week (####)
  • This year (####)
  • Yesterday (####)
  • Custom Selection Criteria:
    • Equals
    • Greater than
    • Less than
    • Range
    • In list
    • Not in list

MobileConnect > Mobile Behavior> Mobile Originated (MO)

• By Frequency (number of messages = count of inbound keywords per subscriber
  • Number of Messages Last 7 Days
    • (1,2,3,4,5… 10, >10, no sends)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
  • Number of Messages Last 30 Days
    • (1,2,3,4,5… 10, >10, no sends)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
• By Lifetime Measure
  • Number of Messages
    • (1,2,3,4,5… 10, >10, no sends)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
• By Recency
  • Last MO Contact Date
    • Custom Selection Criteria:
      • Equals
      • Less than
      • Range
      • In list
      • Not in list
  • Last MO Contact Days
    • Last 7 days (####
    • Last 30 days (####)
    • Last 60 days (####)
    • Last 90 days (####)
    • Last 120 days (####)
    • Last 180 days (####)
    • Last month (####)
    • Last quarter (####)
    • Last week (####)
    • Last year (####)
    • None yet (####)
    • This month (####)
    • This quarter (####)
    • This week (####)
    • This year (####)
    • Yesterday (####)
• By Keyword
  • Subscriptions
    • Keyword 1 (####)
    • Keyword 2 (####)
    • Keyword 3 (####)
    • Keyword 4 (####)
    • This section can contain as many keywords as necessary.
  • Unsubscribe
    • Keyword 1 (####)
    • Keyword 2 (####)
    • Keyword 3 (####)
    • Keyword 4 (####)
    • This section can contain as many keywords as necessary.
  • Opt-In Date - combine with keyword subscriptions AND or INCLUDE operators)
    • Custom Selection Criteria:
    • Equals
    • Greater than
    • Less than
    • Range
    • In list
    • Not in list

MobileConnect > Mobile Behavior> Mobile Terminated (MT)

• By Frequency - number of messages = count of outbound messages per subscriber
  • Number of Messages Last 7 Days
    • (1,2,3,4,5… 10, >10, no sends)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
  • Number of Messages Last 14 Days
    • (1,2,3,4,5… 10, >10, no sends)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
  • Number of Messages Last 30 Days
    • (1,2,3,4,5… 10, >10, no sends)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
• By Lifetime Measure
  • Number of Messages Sent
    • (1,2,3,4,5… 10, >10, no sends)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
  • Number of Messages Delivered
    • (1,2,3,4,5… 10, >10)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
  • Number of Messages Non-Delivered
    • (1,2,3,4,5… 10, >10)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
• Last Unsub
  • Last 7 days (####
  • Last 30 days (####)
  • Last 60 days (####)
  • Last 90 days (####)
  • Last 120 days (####)
  • Last 180 days (####)
  • Last month (####)
  • Last quarter (####)
  • Last week (####)
  • Last year (####)
  • None yet (####)
  • This month (####)
  • This quarter (####)
  • This week (####)
  • This year (####)
  • Yesterday (####)
• By Recency
  • Last Message Sent Date
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
  • Last Message Sent Days
    • Last 7 days (####
    • Last 30 days (####)
    • Last 60 days (####)
    • Last 90 days (####)
    • Last 120 days (####)
    • Last 180 days (####)
    • Last month (####)
    • Last quarter (####)
    • Last week (####)
    • Last year (####)
    • None yet (####)
    • This month (####)
    • This quarter (####)
    • This week (####)
    • This year (####)
    • Yesterday (####)
• By Send
  • Sent By Campaign
    • [Campaign Name] (####)
    • [Campaign Name] (####)
    • [Campaign Name] (####)
    • [Campaign Name] (####)
    • [Campaign Name] (####)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
  • Sent By Message Name
    • [Message Name] (####)
    • [Message Name] (####)
    • [Message Name] (####)
    • [Message Name] (####)
    • [Message Name] (####)
    • [Message Name] (####)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
  • Sent By Keyword Name
    • [Keyword Name] (####)
    • [Keyword Name] (####)
    • [Keyword Name] (####)
    • [Keyword Name] (####)
    • [Keyword Name] (####)
    • [Keyword Name] (####)
    • Custom Selection Criteria:
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list