MobilePush Dimension Package

Use the MobilePush Dimension Package to identify subscribers who meet these conditions:

• Spend a certain amount of time in your app as a result of a push message
• Use iOS or Android platforms
• Act on push messages

Note Time values are calculated based on the Marketing Cloud Engagement server time, not on your business unit or org’s time zone. The Engagement server uses United States Central Standard Time (CST). Using CST can affect the yesterday value and other values that are related to the recency of data.

Prerequisites

To get access to this dimension package, contact your account executive. This dimension package also requires enabling the Audience Builder Drill Tree configuration and the MobilePush app for your account.

Dimension Package Details

MobilePush > Behavior by Application

• Last Opt-in
• Last Opt-out
• Badge Count
• Custom Mobile Tags
• Message Frequency:
  • Number of MobilePush Messages in Last 7, 14, 30 Days
  • Number of Lifetime Messages

• Message Recency:
  • Last Message Scheduled Days
  • Last Message Scheduled Date
• Message Send
  • Sent by Message Name
  • Sent by Campaign

• Activity in Application:
  • Time Spent in App from Push Message (Seconds)
  • Recency of Last Activity
• Status:
  • Number of Days on File
  • Tracking by Service Status

MobilePush > Subscriber

• By Platform
• By Days on File
• By Recency:
  • Last Push Message Sent by Days
  • Last Push Message Sent by Date