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Contact Data in Marketing Cloud Engagement
Einstein Recommendations eCommerce Dimension Package

Einstein Recommendations eCommerce Dimension Package

Review the Einstein Recommendations eCommerce Dimension Package attributes that work with Audience Builder in Marketing Cloud Engagement.

By Products Purchased

Time values are calculated based on the Marketing Cloud Engagement server time, not on your business unit or org’s time zone. The Engagement server uses United States Central Standard Time (CST). Using CST can affect the yesterday value and other values that are related to the recency of data.

  • Products Purchased by Product Name (LTD)
    • Custom Selection Criteria
    • [product name 1] (#####)
    • [product name n] (#####)
  • Products Purchased by Product Name Last 30 Days
    • Custom Selection Criteria
    • [product name 1] (#####)
    • [product name n] (#####)
  • Products Purchased by Product Name Last 60 Days
    • Custom Selection Criteria
    • [product name 1] (#####)
    • [product name n] (#####)
  • Products Purchased by Product Name Last 90 Days
    • Custom Selection Criteria on PRODUCT NAME
    • [product name 1] (#####)
    • [product name n] (#####)
  • Products Purchased by Date
    • Custom Selection Criteria
  • Products Purchased by Days
    • Custom Selection Criteria
    • Last 30 days (#####)
    • 1–3 months (#####)
    • 4–6 months (#####)
    • 7–9 months (#####)
    • 10–12 months (#####)
    • 13+ months (#####)
  • Products Purchased by Product SKU (LTD)
    • Custom Selection Criteria
    • [product sku 1] (#####)
    • [product sku n] (#####)
  • Products Purchased by Product SKU Last 30 Days
    • Custom Selection Criteria
    • [product sku 1] (#####)
    • [product sku n] (#####)
  • Products Purchased by Product SKU Last 60 Days
    • Custom Selection Criteria
    • [product sku 1] (#####)
    • [product sku n] (#####)
  • Products Purchased by Product SKU Last 90 Days
    • Custom Selection Criteria
    • [product sku 1] (#####)
    • [product sku n] (#####)
  • Products Purchased By Attribute
    • [Attribute 1 name] (#####)
      • Custom Selection Criteria
      • [Attribute 1 value 1] (#####)
      • [Attribute 1 value 2] (#####)
      • [Attribute 1 value 3] (#####)
      • [Attribute 1 value n] (#####)
    • [Attribute 2 name] (#####)
      • Custom Selection Criteria
      • [Attribute 2 value 1] (#####)
      • [Attribute 2 value 2] (#####)
      • [Attribute 2 value 3] (#####)
      • [Attribute 2 value n] (#####)
    • [Attribute n name] (#####)
      • Custom Selection Criteria
      • [Attribute n value 1] (#####)
      • [Attribute n value 2] (#####)
      • [Attribute n value 3] (#####)
      • [Attribute n value n] (#####)
  • Days Since Last Purchase
    • Custom Selection Criteria on DAYS
    • 1 Day (#####)
    • 2–5 Days (#####)
    • 6–10 Days (#####)
    • 11–20 Days (#####)
    • 21–30 Days (#####)
    • 31+ Days (#####)
  • Average Order Value
    • Custom Selection Criteria
  • Average Days Between Purchases
    • Custom Selection Criteria

By Products Browsed

  • Product Browse Event Count (LTD)
    • Custom Selection Criteria
    • 1 (#####)
    • 2 (#####)
    • 3 (#####)
    • 4 (#####)
    • 5 (#####)
    • 6 (#####)
    • 7 (#####)
    • 8 (#####)
    • 9 (#####)
    • 10 (#####)
    • > 10 (#####)
  • Product Browsed By Name
    • Custom Selection Criteria
    • [product name 1] (#####)
    • [product name n] (#####)
  • Product Browsed By SKU
    • Custom Selection Criteria
    • [product sku 1] (#####)
    • [product sku n] (#####)
  • Product Browse by Date
    • Custom Selection Criteria
  • Product Browse by Days
    • Custom Selection Criteria
    • last 30 days (#####)
    • 1–3 months (#####)
    • 4–6 months (#####)
    • 7–9 months (#####)
    • 10–12 months (#####)
    • 13+ months (#####)
  • Behavioral User Affinity
    • [Affinity 1]
      • Custom Selection Criteria
      • [Affinity 1 Name 1 (#####)
        • Custom Selection Criteria
        • [Affinity 1 Value 1 (#####)
        • [Affinity 1 Value 2 (#####)
        • [Affinity 1 Value 3 (#####)
        • [Affinity 1 Value n (#####)
      • [Affinity 1 Name 2 (#####)
        • Custom Selection Criteria
        • [Affinity 1 Value 1 (#####)
        • [Affinity 1 Value 2 (#####)
        • [Affinity 1 Value 3 (#####)
        • [Affinity 1 Value n (#####)
      • [Affinity 1 Name 3 (#####)
        • Custom Selection Criteria
        • [Affinity 1 Value 1 (#####)
        • [Affinity 1 Value 2 (#####)
        • [Affinity 1 Value 3 (#####)
        • [Affinity 1 Value n (#####)
      • [Affinity 1 Name n (#####)
        • Custom Selection Criteria
        • [Affinity 1 Value 1 (#####)
        • [Affinity 1 Value 2 (#####)
        • [Affinity 1 Value 3 (#####)
        • [Affinity 1 Value n (#####)
    • [Affinity 2]
      • Custom Selection Criteria
      • [Affinity 2 Name 1 (#####)
        • Custom Selection Criteria
        • [Affinity 2 Value 1 (#####)
        • [Affinity 2 Value 2 (#####)
        • [Affinity 2 Value 3 (#####)
        • [Affinity 2 Value n (#####)
      • [Affinity 2 Name 2 (#####)
        • Custom Selection Criteria
        • [Affinity 2 Value 1 (#####)
        • [Affinity 2 Value 2 (#####)
        • [Affinity 2 Value 3 (#####)
        • [Affinity 2 Value n (#####)
      • [Affinity 2 Name 3 (#####)
        • Custom Selection Criteria
        • [Affinity 2 Value 1 (#####)
        • [Affinity 2 Value 2 (#####)
        • [Affinity 2 Value 3 (#####)
        • [Affinity 2 Value n (#####)
      • [Affinity 2 Name n (#####)
        • Custom Selection Criteria
        • [Affinity 2 Value 1 (#####)
        • [Affinity 2 Value 2 (#####)
        • [Affinity 2 Value 3 (#####)
        • [Affinity 2 Value n (#####)
    • [Affinity 3]
      • Custom Selection Criteria
      • [Affinity 3 Name 1 (#####)
        • Custom Selection Criteria
        • [Affinity 3 Value 1 (#####)
        • [Affinity 3 Value 2 (#####)
        • [Affinity 3 Value 3 (#####)
        • [Affinity 3 Value n (#####)
      • [Affinity 3 Name 2 (#####)
        • Custom Selection Criteria
        • [Affinity 3 Value 1 (#####)
        • [Affinity 3 Value 2 (#####)
        • [Affinity 3 Value 3 (#####)
        • [Affinity 3 Value n (#####)
      • [Affinity 3 Name 3 (#####)
        • Custom Selection Criteria
        • [Affinity 3 Value 1 (#####)
        • [Affinity 3 Value 2 (#####)
        • [Affinity 3 Value 3 (#####)
        • [Affinity 3 Value n (#####)
      • [Affinity 3 Name n (#####)
        • Custom Selection Criteria
        • [Affinity 3 Value 1 (#####)
        • [Affinity 3 Value 2 (#####)
        • [Affinity 3 Value 3 (#####)
        • [Affinity 3 Value n (#####)
    • [Affinity 4]
      • Custom Selection Criteria
      • [Affinity 4 Name 1 (#####)
        • Custom Selection Criteria
        • [Affinity 4 Value 1 (#####)
        • [Affinity 4 Value 2 (#####)
        • [Affinity 4 Value 3 (#####)
        • [Affinity 4 Value n (#####)
      • [Affinity 4 Name 2 (#####)
        • Custom Selection Criteria
        • [Affinity 4 Value 1 (#####)
        • [Affinity 4 Value 2 (#####)
        • [Affinity 4 Value 3 (#####)
        • [Affinity 4 Value n (#####)
      • [Affinity 4 Name 3 (#####)
        • Custom Selection Criteria
        • [Affinity 4 Value 1 (#####)
        • [Affinity 4 Value 2 (#####)
        • [Affinity 4 Value 3 (#####)
        • [Affinity 4 Value n (#####)
      • [Affinity 4 Name n (#####)
        • Custom Selection Criteria
        • [Affinity 4 Value 1 (#####)
        • [Affinity 4 Value 2 (#####)
        • [Affinity 4 Value 3 (#####)
        • [Affinity 4 Value n (#####)
    • [Affinity 5]
      • Custom Selection Criteria
      • [Affinity 5 Name 1 (#####)
        • Custom Selection Criteria
        • [Affinity 5 Value 1 (#####)
        • [Affinity 5 Value 2 (#####)
        • [Affinity 5 Value 3 (#####)
        • [Affinity 5 Value n (#####)
      • [Affinity 5 Name 2 (#####)
        • Custom Selection Criteria
        • [Affinity 5 Value 1 (#####)
        • [Affinity 5 Value 2 (#####)
        • [Affinity 5 Value 3 (#####)
        • [Affinity 5 Value n (#####)
      • [Affinity 5 Name 3 (#####)
        • Custom Selection Criteria
        • [Affinity 5 Value 1 (#####)
        • [Affinity 5 Value 2 (#####)
        • [Affinity 5 Value 3 (#####)
        • [Affinity 5 Value n (#####)
      • [Affinity 5 Name n (#####)
        • Custom Selection Criteria
        • [Affinity 5 Value 1 (#####)
        • [Affinity 5 Value 2 (#####)
        • [Affinity 5 Value 3 (#####)
        • [Affinity 5 Value n (#####)

By Search

  • Search Browse Event Count (LTD)
    • Custom Selection Criteria
    • 1 (#####)
    • 2 (#####)
    • 3 (#####)
    • 4 (#####)
    • 5 (#####)
    • 6 (#####)
    • 7 (#####)
    • 8 (#####)
    • 9 (#####)
    • 10 (#####)
    • > 10 (#####)
  • Search Browse By Search Term
    • Custom Selection Criteria
    • [search term 1] (#####)
    • [search term n] (#####)
  • Search Browse Date
    • Custom Selection Criteria
  • Search Browse Days
    • Custom Selection Criteria
    • 1–10 (#####)
    • 11–20 (#####)
    • 21–30 (#####)
    • 31–60 (#####)
    • 61–90 (#####)
    • 91–180 (#####)
    • > 180 (#####)
  • By Visits and User Affinity
    • Days Since Last Visit
      • Custom Selection Criteria on DAYS
      • 1–10 (#####)
      • 11–20 (#####)
      • 21–30 (#####)
      • 31–60 (#####)
      • 61–90 (#####)
      • 91–180 (#####)
      • > 180 (#####)
    • Average Days Between Visits
      • Custom Selection Criteria on DAYS
      • 1–10 (#####)
      • 11–20 (#####)
      • 21–30 (#####)
      • 31–60 (#####)
      • 61–90 (#####)
      • 91–180 (#####)
      • > 180 (#####)
    • Average Time On Site (in minutes)
      • Custom Selection Criteria on DAYS
      • 1 (#####)
      • 2 (#####)
      • 3 (#####)
      • 4 (#####)
      • 5 (#####)
      • 6 (#####)
      • 7 (#####)
      • 8 (#####)
      • 9 (#####)
      • 10 (#####)
      • > 10 (#####)
    • Behavioral User Affinity
      • [Affinity 1] (#####)
        • Custom Selection Criteria
        • [Affinity 1 Value 1 (#####)
        • [Affinity 1 Value 2 (#####)
        • [Affinity 1 Value 3 (#####)
        • [Affinity 1 Value n (#####)
      • [Affinity 2] (#####)
        • Custom Selection Criteria
        • [Affinity 2 Value 1 (#####)
        • [Affinity 2 Value 2 (#####)
        • [Affinity 2 Value 3 (#####)
        • [Affinity 2 Value n (#####)
      • [Affinity 3] (#####)
        • Custom Selection Criteria
        • [Affinity 3 Value 1 (#####)
        • [Affinity 3 Value 2 (#####)
        • [Affinity 3 Value 3 (#####)
        • [Affinity 3 Value n (#####)
      • [Affinity 4] (#####)
        • Custom Selection Criteria
        • [Affinity 4 Value 1 (#####)
        • [Affinity 4 Value 2 (#####)
        • [Affinity 4 Value 3 (#####)
        • [Affinity 4 Value n (#####)
      • [Affinity 5] (#####)
        • Custom Selection Criteria
        • [Affinity 5 Value 1 (#####)
        • [Affinity 5 Value 2 (#####)
        • [Affinity 5 Value 3 (#####)
        • [Affinity 5 Value n (#####)

One product can include the same attribute declared one or more times.

 
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