Standard Edition Dimension Package

Prerequisites

To upgrade Audience Builder to use these dimension packages, contact your account executive.

Email Behavior > By Lifetime Measure

Email Bounces

• This dimension package displays the total count of bounces over the lifetime of a subscriber
• Select subscribers based on a specific number of bounces using custom selection criteria only.
  • Equals
  • Greater than
  • Less than
  • Range
  • In list
  • Not in list

Email Clicks

This dimension package displays the total count of clicks over the lifetime of a subscriber

Select subscribers based on a specific number of clicks using custom selection criteria only.

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Email Opens

This dimension package displays the total count of opens over the lifetime of a subscriber.

Select subscribers based on a specific number of opens using custom selection criteria only.

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Email Sends

This dimension package displays the total count of sends over the lifetime of a subscriber

Select subscribers based on a specific number of sends using custom selection criteria only.

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Email Unsubscribes

This dimension package displays the total count of unsubscribes over the lifetime of a subscriber

Select subscribers based on a specific number of unsubscribes using custom selection criteria only.

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Email Behavior > By Recency

Time values are calculated based on the Marketing Cloud Engagement server time, not on your business unit or org’s time zone. The Engagement server uses United States Central Standard Time (CST). Using CST can affect the yesterday value and other values that are related to the recency of data.

Last Bounce

This dimension package identifies subscribers based on a recent bounce activity across any amount of email sends.

This dimension package presents subscribers for selection via bucketed dimension packages. Non-unique appearances for contacts are allowed in bucketed dimension packages. For example, a contact existing in the "last 7 days" dimension package also appears in the "last 30 days" and "last 60 days" dimension packages.

Select subscribers who have recently had their email address bounce based on the following predefined dimension packages.

• Last 7 days (###)
• Last 30 days (###)
• Last 60 days (###)
• Last 90 days (###)
• Last 120 days (###)
• Last 180 days (###)
• Last month (###)
• Last quarter (###)
• Last week (###)
• Last year (###)
• None yet (###)
• This month (###)
• This quarter (###)
• This week (###)
• This year (###)
• Yesterday (###)

Last Click

This dimension package identifies subscribers based on a recent click activity across any amount of email sends.

This dimension package presents subscribers for selection via bucketed dimension packages. Non-unique appearances for contacts are allowed in bucketed dimension packages. For example, a contact existing in the "last 7 days" dimension package also appears in the "last 30 days" and "last 60 days" dimension packages.

Select subscribers who recently clicked a link in an email based on these pre-defined dimension packages.

• Last 7 days (###)
• Last 30 days (###)
• Last 60 days (###)
• Last 90 days (###)
• Last 120 days (###)
• Last 180 days (###)
• Last month (###)
• Last quarter (###)
• Last week (###)
• Last year (###)
• None yet (###)
• This month (###)
• This quarter (###)
• This week (###)
• This year (###)
• Yesterday (###)

Last Open

This dimension identifies subscribers based on a recent open activity across any amount of email sends.

This dimension package presents subscribers for selection via bucketed dimension packages. Non-unique appearances for contacts are allowed in bucketed dimension packages. For example, a contact existing in the "last 7 days" dimension package also appears in the "last 30 days" and "last 60 days" dimension packages.

Select subscribers who have recently opened an email based on these pre-defined dimensions.

• Last 7 days (###)
• Last 30 days (###)
• Last 60 days (###)
• Last 90 days (###)
• Last 120 days (###)
• Last 180 days (###)
• Last month (###)
• Last quarter (###)
• Last week (###)
• Last year (###)
• None yet (###)
• This month (###)
• This quarter (###)
• This week (###)
• This year (###)
• Yesterday (###)

Last Unsub

This dimension identifies subscribers based on a recent unsubscribe activity across any amount of email sends.

This dimension package presents subscribers for selection via bucketed dimension packages. Non-unique appearances for contacts are allowed in bucketed dimension packages. For example, a contact existing in the "last 7 days" dimension package also appears in the "last 30 days" and "last 60 days" dimension packages.

Select subscribers who have unsubscribed recently based on the following pre-defined dimensions.

• Last 7 days (###)
• Last 30 days (###)
• Last 60 days (###)
• Last 90 days (###)
• Last 120 days (###)
• Last 180 days (###)
• Last month (###)
• Last quarter (###)
• Last week (###)
• Last year (###)
• None yet (###)
• This month (###)
• This quarter (###)
• This week (###)
• This year (###)
• Yesterday (###)

Email Behavior > By Send

Sent By Type

Warning This Standard Dimension is NOT compatible with the Email Behavior > By Recency OR the Email Behavior > By Frequency dimensions.

In this filter example, using the criteria (Email Name = “June Newsletter” -AND- Last Click Date IS NOT last 7 days) does NOT return Subscribers who received the June Newsletter and NOT Clicked on it in the past 7 Days. This filter returns ANYONE who received the June Newsletter and whose last click ANY email was NOT in the last 7 Days.

This dimension identifies subscribers by the Send Classification associated with the send, based on the CAN-SPAM designations of Commercial or Transactional.

This dimension presents subscribers in Audience Builder as either "marketing" (CAN-SPAM "Commercial Classification") or "triggered" (CAN-SPAM "Transactional Classification").

Select subscribers who have been sent an email by classification based on these pre-defined dimensions.

• Marketing (###)
• Triggered (###)
• Unknown type (###)

Alternatively, you can select subscribers based on a specific Type by using custom selection criteria.

• Contains
• Starts with
• Does not contain
• Equals
• In list
• Not in list

Sent By Campaign

This dimension identifies subscribers by the Marketing Cloud Engagement campaign that’s related to the send.

The dimension presents subscribers in Audience Builder based on the campaigns that are defined in Engagement.

Select subscribers sent an email by Campaign name. Campaign names are displayed dynamically, based on the presence of email sends using them.

• [campaign name] (###)
• [campaign name] (###)
• [campaign name] (###)
• [campaign name] (###)
• [campaign name] (###)

Alternatively, you can select subscribers based on a specific campaign name by using custom selection criteria.

• Contains
• Starts with
• Does not contain
• Equals
• In list
• Not in list

Sent By Email Name

This dimension identifies subscribers by sends to a specific email object, organized by the email name.

Select subscribers sent an email by the email name. Email names display dynamically, based on the sends using them.

• [email name] (###)
• [email name] (###)
• [email name] (###)
• [email name] (###)
• [email name] (###)

You can also select subscribers based on a specific email name by using custom selection criteria.

• Contains
• Starts with
• Does not contain
• Equals
• In list
• Not in list

Email Behavior > Bounce Category

This dimension identifies subscribers based on the standard bounce category. This dimension presents subscribers in Audience Builder based on the type of bounce classification.

• Block bounce (###)
• Hard bounce (###)
• No category (###)
• Soft bounce (###)
• Technical/other bounce (###)
• Unknown bounce (###)

Email Behavior > By Frequency

Number of Opens Last 7 Days

This dimension identifies subscribers by the number of email opens over the past 7 days. Email opens aggregate across 1 or more distinct emails. For example, a subscriber who opens the same email 3 times or 3 separate emails 1 time each falls into the "3" dimension.

Select subscribers based on these standard dimensions containing counts of open events.

• 1 (###)
• 2 (###)
• 3 (###)
• 4 (###)
• 5 (###)
• 6 (###)
• 7 (###)
• 8 (###)
• 9 (###)
• 10 (###)
• > 10 (###)
• No opens (###)

You can also select subscribers based on a specific number of opens by using custom selection criteria.

• Contains
• Starts with
• Does not contain
• Equals
• In list
• Not in list

Number of Opens Last 30 Days

This dimension identifies subscribers by the amount of email opens over the past 30 days. Email opens aggregate across 1 or more distinct emails. For example, a subscriber who opens the same email 3 times or 3 separate emails 1 time each falls into the "3" dimension.

Select subscribers based on these standard dimensions containing counts of open events.

• 1 (###)
• 2 (###)
• 3 (###)
• 4 (###)
• 5 (###)
• 6 (###)
• 7 (###)
• 8 (###)
• 9 (###)
• 10 (###)
• > 10 (###)
• No opens (###)

You can also select subscribers based on a specific number of opens by using custom selection criteria.

• Contains
• Starts with
• Does not contain
• Equals
• In list
• Not in list

Number of Clicks Last 7 Days

This dimension identifies subscribers by the number of email clicks over the past 7 days. Email clicks aggregate across 1 or more distinct emails. For example, a subscriber who clicks the same email 3 times or 3 separate emails 1 time each falls into the "3" dimension.

Select subscribers based on these standard dimensions containing counts of click events.

• 1 (###)
• 2 (###)
• 3 (###)
• 4 (###)
• 5 (###)
• 6 (###)
• 7 (###)
• 8 (###)
• 9 (###)
• 10 (###)
• > 10 (###)
• No clicks (###)

You can also select subscribers based on a specific number of clicks by using custom selection criteria.

• Contains
• Starts with
• Does not contain
• Equals
• In list
• Not in list

Number of Clicks Last 30 Days

This dimension identifies subscribers by the number of email clicks over the past 7 days. Email clicks aggregate across 1 or more distinct emails. For example, a subscriber who clicks the same email 3 times or 3 separate emails 1 time each falls into the "3" dimension.

Select subscribers based on these standard dimensions containing counts of click events.

• 1 (###)
• 2 (###)
• 3 (###)
• 4 (###)
• 5 (###)
• 6 (###)
• 7 (###)
• 8 (###)
• 9 (###)
• 10 (###)
• > 10 (###)
• No clicks (###)

You can also select subscribers based on a specific number of clicks by using custom selection criteria.

• Contains
• Starts with
• Does not contain
• Equals
• In list
• Not in list

Number of Sends Last 7 Days

This dimension identifies subscribers by the number of email Sends over the past 7 days.

Select subscribers based on these standard dimensions containing counts of send events.

• 1 (###)
• 2 (###)
• 3 (###)
• 4 (###)
• 5 (###)
• 6 (###)
• 7 (###)
• 8 (###)
• 9 (###)
• 10 (###)
• > 10 (###)
• No sends (###)

Alternatively, you can select subscribers based on a specific number of sends by using custom selection criteria.

• Contains
• Starts with
• Does not contain
• Equals
• In list
• Not in list

Number of Sends Last 30 Days

This dimension identifies subscribers by the amount of email sends over the past 30 days.

Select subscribers based on these standard dimensions containing counts of send events.

• 1 (###)
• 2 (###)
• 3 (###)
• 4 (###)
• 5 (###)
• 6 (###)
• 7 (###)
• 8 (###)
• 9 (###)
• 10 (###)
• > 10 (###)
• No sends (###)

You can select subscribers based on a specific number of sends by using custom selection criteria.

• Contains
• Starts with
• Does not contain
• Equals
• In list
• Not in list

Number of Bounces Last 7 Days

This dimension identifies subscribers by the number of email bounces over the past 7 days.

Select subscribers based on these standard dimensions containing counts of bounce events.

• 1 (###)
• 2 (###)
• 3 (###)
• 4 (###)
• 5 (###)
• 6 (###)
• 7 (###)
• 8 (###)
• 9 (###)
• 10 (###)
• > 10 (###)
• No bounces (###)

You can also select subscribers based on a specific number of bounces by using custom selection criteria.

• Contains
• Starts with
• Does not contain
• Equals
• In list
• Not in list

Number of Bounces Last 30 Days

This dimension identifies subscribers by the number of email Bounces over the past 30 days.

Select subscribers based on these standard dimensions containing counts of bounce events.

• 1 (###)
• 2 (###)
• 3 (###)
• 4 (###)
• 5 (###)
• 6 (###)
• 7 (###)
• 8 (###)
• 9 (###)
• 10 (###)
• > 10 (###)
• No bounces (###)

Alternatively, you can select subscribers based on a specific number of bounces by using custom selection criteria.

• Contains
• Starts with
• Does not contain
• Equals
• In list
• Not in list

Subscriber > Email Domain

This dimension displays the top 10 domains based on subscribers loaded into the account. This display includes the top 10 dimensions with their respective counts.

Select subscribers based on the following standard dimensions.

• [Domain Name] (####)
• [Domain Name] (####)
• [Domain Name] (####)
• [Domain Name] (####)
• [Domain Name] (####)
• [Domain Name] (####)

You can also select subscribers based on a specific domain name by using custom selection criteria.

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Subscriber > Email Preference

Engagement uses email preferences in a similar manner to profile attributes. Users who use Email Preferences can segment subscribers based on these values.

Select subscribers based on these standard Email Preference dimensions.

• html (####)
• text (####)
• unspecified (####)

Subscriber > Source BU

This dimension hierarchy allows top-level admins of an Enterprise 2.0 configuration to select subscribers inside each of their respective Business Units.

This dimension requires Enterprise 2.0 accounts and works only from the top-level account.

This dimension requires the standard implementation of business units using business unit filters. This dimension doesn’t work with business-unit-aware or custom-configured accounts.

Select subscribers based on these standard dimensions, including the respective groups, lists, and All Subscribers sources for the respective business units.

• Custom Selection Criteria
  • Equals
  • Greater than
  • Less than
  • Range
  • In list
  • Not in list
• [Business Unit Name] (####)
  • Custom Selection Criteria
    • Equals
    • Greater than
    • Less than
    • Range
    • In list
    • Not in list
  • My groups (####)
    • Custom Selection Criteria
      • Equals
      • Greater than
      • Less than
      • Range
      • In list
      • Not in list
    • [Group Name] (####)
    • [Group Name] (####)
    • [Group Name] (####)
    • [Group Name] (####)
  • My subscribers (####)
    • Custom Selection Criteria
      • Equals
      • Greater than
    • Less than
    • Range
    • In list
    • Not in list
  • [List Name] (####)
  • [List Name] (####)
  • [List Name] (####)
  • [List Name] (####)
• [Business Unit Name] (####)
• [Business Unit Name] (####)
• [Business Unit Name] (####)
• [Business Unit Name] (####)

Subscriber > System Status

This dimension identifies subscribers based on their current system status.

This dimension includes these values.

• Active (####)
• Bounced (####)
• Held (####)
• Unspecified (####)
• Unsubscribed (####)

Subscriber > Opt-in Date

This dimension identifies subscribers by their opt-in date.

For list-based subscribers, this value represents the date of their first occurrence on any list.

For data-extension-based subscribers, this value represents the date of the first send of an email.

This dimension limits selection to custom selection criteria only, with date-based operators.

• Equals
• Greater than or equals
• Less than or equals
• Range

Subscriber > Number of Days on File

Similar to the Opt-in Date dimension, this dimension identifies subscribers by the number of days since their opt-in date.

• For list-based subscribers, this value represents the date of their first occurrence on any list.
• For data-extension-based subscribers, this value represents the date of the first send of an email.

This dimension limits selection to custom selection criteria only, with date-based operators.

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Subscriber > Profile Attributes

This dimension can present the profile attributes in your email account configuration as RAW dimensions for use in segmentation.

Know the possible values contained within their data to successfully use profile attributes in Audience Builder. If you don’t know the possible values, you can schedule a meeting with professional services to discuss your options. For example, a profile attribute for Subscriber Gender can include these values.

• Male
• M
• Weiblich
• Female
• F
• Masculino Brasileiro

Known Limitations

• If you manage your subscribers with data extensions, you generally can’t take advantage of profile attributes unless you perform an import into both your Subscriber data extension and your All Subscribers List.
• Import Performance results vary greatly between Data Extensions and All Subscribers. Consult your Professional Services and Implementation Team or your account representative for best practices around importing large quantities of subscribers into All Subscribers.
• Double imports work best when you can identify only delta subscribers.
• New profile attributes added to an email account don’t immediately appear in Audience Builder. Contact your account executive and ask to reload your profile attributes into Audience Builder. This procedure typically takes a few days to perform.