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Target and Suppress - Limit the Segment to a Desired Size
Northern Trail Outfitters wants to use Audience Builder to send an offer to all recent buyers of hiking gear. They also want to suppress all contacts sent to yesterday or contacts interested in cycling. The company uses a limited number of promotional SKUs reserved for hiking buyers. And the marketers don’t want to over-send messages to contacts.
- Click Create Audience
- Replace the Untitled Audience value with your audience name. Click Done.
- Click Refresh.
- Click the Segment tab.
- On the Filter tab, select both Product Order Date =
1-7 Days and Product Order Date =
16-30 Days and drag them to the canvas.
- Drag these criteria to the canvas.
- Product Category = hiking
- Last Send = yesterday
- To open the Last Send = yesterday segment, click
. - Change Is to Is Not. Click Done.
- Change the outside grouping operator from OR to AND.
- Click Refresh.
- Click the Segment tab.
- Drag these segments individually to the canvas.
- Interest = cycling
- Interest = camping
- Click on the Interest = cycling segment and name it
Cycling. Click Done.
- Click on the Interest = camping segment and name it
Camping. Click Done.
- Arrange the segments so that Cyclists appears first, giving it priority.
- Click Refresh Counts.
- Click the Publish tab.
- Choose a save location.
- To suppress the group from the audience to publish, deselect the Cyclists checkbox.
- To suppress all individuals interested in camping, deselect the Remainder checkbox.
- Click Refresh and Publish.
- Save this audience to use in the next scenario.
- Send the email using a simple send, guided send, or user-initiated interaction.
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