Web Analytics Dimension Package

Use query activities to join SubscriberID to a system data view to populate the subscriber key field in the data extension templates.

With the Web Analytics Dimension Package, you can identify these subscribers:

• Abandoned a specific product by name or hierarchy
• Visited a specific product, product hierarchy, or page category
• Browsed a specific number of pages or products in a given time frame

Prerequisites

Existing Audience Builder users must contact their relationship manager to upgrade to these new dimension packages. Other requirements include Audience Builder Drill Tree configuration and access to web analytics feeds from your websites. Review Web Analytics Package Technical Specifications for technical information. Your web analytic data feeds must contain identifiable subscribers using either a Subscriber Key or Marketing Cloud Engagement SubscriberID.

Web Analytics > Cart Abandonment

Select subscribers based on the Abandon by Product Hierarchy and Abandon Product Level 1 dimension packages. You get one product level into which to populate your data. You can also select by using custom selection:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Abandon by Product Name

Select subscribers based on an abandoned product name using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Abandon by Product SKU

Select subscribers based on an abandoned product SKU using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Abandon Date

Select subscribers based on an abandoned date using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Abandon Days

Select subscribers based on abandoned days using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list

Web Analytics > Pages Browsed

Select subscribers based on these dimension packages:

Page Browse Count by Days

• Number of Pages Browsed Yesterday
• Number of Pages Browsed in Last 7 Days
• Number of Pages Browsed in Last 14 Days
• Number of Pages Browsed in Last 30 Days

Page Category Count by Days

• Number of Categories Browsed Yesterday
• Number of Categories Browsed in Last 7 Days
• Number of Categories Browsed in Last 14 Days
• Number of Categories Browsed in Last 30 Days

Categories Browsed by Days

Select subscribers based on categories browsed by using custom selection criteria:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Categories Browsed by Name

You can select subscribers based on categorized browsed by name using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Pages Browsed by Date

Select subscribers based on pages browsed by date using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Pages Browsed by Days

You can select subscribers based on pages browsed by days using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Pages Browsed by Name

Select subscribers based on pages browsed by name using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Web Analytics > Web Analytics Products Browsed

You can select subscribers based on the Product Browse Count By Days and Number of Products Browsed Yesterday dimension packages. You can also select by using custom selection criteria:

• 1–10
• 11–20
• 21–30
• 30

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Number of Products Browsed in Last 7 Days

• 1–10
• 11–20
• 21–30
• 30

Alternatively, you can select by using custom selection criteria:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Number of Products Browsed in Last 14 Days

• 1–10
• 11–20
• 21–30
• 30

Alternatively, you can select subscribers based on a specific Type by using custom selection criteria:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Number of Products Browsed in Last 30 Days

• 1–10
• 11–20
• 21–30
• 30

Alternatively, you can select subscribers based on a specific Type by using custom selection criteria:

• Equals
• Greater than
• Less than
• Range
• In list

Products Browsed by Date

Select subscribers based on products browsed by date name using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Products Browsed by Days

Select subscribers based on products browsed by day name using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Products Browsed by Hierarchy

Browse Product Level 1

You get one product level into which you can populate your data. You can select by using custom selection criteria:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Products Browsed by Name

Select by custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Products Browsed by SKU

You can use an unlimited number of SKU values. The product catalog file imported into the data extension populates these values.

Web Analytics > Web Analytics Purchases

Select subscribers based on these dimension packages:

Purchase by Product SKU

Select subscribers based on purchase by product SKU using custom selection criteria only:

• Equals
• Greater than
• Range
• In list
• Not in list

Purchases by Date

Select subscribers using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Purchases by Days

Select subscribers based on these dimension packages:

• Yesterday
• 2–3 days ago
• 4–7 days ago
• 8–14 days ago
• 15–21 days ago
• 22–30 days ago
• 31–60 days ago
• 61–90 days ago
• 90 days

You can also select by using custom selection criteria:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Purchases by Product Hierarchy

Purchase by Product Level 1

You get one product level into which you can populate your data.

You can also select by using custom selection criteria:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list

Purchases by Product Name

Select subscribers based on purchases by product name using custom selection criteria only:

• Equals
• Greater than
• Less than
• Range
• In list
• Not in list