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Roles and Permissions for Advertising Audiences
Learn how user roles determine permissions for Advertising Audiences in Marketing Cloud Advertising.
- Marketing Cloud Administrator: This role is consistent with the Marketing Cloud Admin role.
- Marketing Cloud Channel Manager: This role is focused on day-to-day functionality and consistent with the Marketing Cloud Channel Manager role.
Permissions Chart
| Action | Administrator | Channel Manager |
|---|---|---|
| Add Users | Yes | No |
| Add Social Accounts | Yes | No |
| Add Ad Accounts | Yes | No |
| Create, Edit, and Publish Audiences | Yes | Yes |
| Create Lookalikes | Yes | Yes |
| Refresh Existing Audiences | Yes | Yes |
| Modify Refresh Schedules | Yes | Yes |
| Delete Existing Audiences | Yes | No |
| View Dashboard and Audience Details | Yes | Yes |
| Add or Modify Email Notifications | Yes | Yes |
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