Marketing Cloud Advertising

Marketing Cloud Advertising helps you engage and advertise to your customers and prospects. Use it to coordinate campaigns with social, mobile, sales, and customer service efforts and enhance your email marketing goals with advertising. You can engage with existing customers, find new prospects with lookalikes, and re-engage inactive users within the customer journey across digital advertising.

Note Advertising Studio is now called Marketing Cloud Advertising. During this transition, you may see references to Advertising Studio.

Use Marketing Cloud Advertising to:

• Activate your CRM data for targeting.
• Create ad campaigns in your customer journeys using Journey Builder.
• Connect your Facebook and Google advertising leads with Marketing Cloud data extensions or Sales Cloud lead objects in real time with Lead Capture.

Tip To learn more about Marketing Cloud Advertising setup, check out the Marketing Cloud Advertising Implementation Trailhead module.

• Advertising Audiences
  Marketing Cloud Advertising helps you target your digital advertising campaigns across various platforms with Advertising Audiences. These platforms include Facebook, Instagram, Google Ads, LinkedIn, X (Twitter), Pinterest, and Snapchat.
• Advertising in Journey Builder
  In Journey Builder, you can create a Facebook campaign or build ad audiences for Facebook, Google Ads, LinkedIn, Twitter, or Pinterest. To use this feature, make sure you have enabled Marketing Cloud Advertising and Journey Builder.
• Lead Capture in Marketing Cloud Advertising
  Lead Capture in Marketing Cloud Advertising helps you connect your Facebook or Google advertising leads with data extensions or Sales Cloud lead objects.